Homemakers Furniture - Urbandale, IA
posted about 2 months ago
As a Content Marketing Writer at Homemakers, you will leverage your passion for words and proven writing skills to craft compelling content that resonates with our key consumer segments. This role involves creating and managing content across various marketing and ecommerce channels, ensuring alignment with company goals and deadlines. You should be adept at copywriting, proofreading, and strategic thinking, with a strong understanding of how effective communication drives results. In this position, you will develop and implement integrated content marketing plans, including owned, earned, and paid media, to meet company objectives and campaign goals. You will create and edit original copy for diverse media, including email, social media, web, SMS, video, OTT, and other digital advertising. Analyzing briefs, trends, and data to understand business needs and target audience will be crucial, as you will identify new opportunities for content. Your responsibilities will also include translating marketing strategies into engaging and persuasive copy that aligns with brand voice and objectives. You will write and optimize blog content to support SEO strategies and drive conversions, applying SEO best practices and making content recommendations to enhance search engine visibility. Producing short and long-form content, including email campaigns, social media posts, SMS, video descriptions, and ad copy will be part of your daily tasks. Collaboration is key in this role, as you will work with graphic and digital designers to develop effective headlines, taglines, and copy for various marketing materials. Additionally, you will support LinkedIn content creation to promote thought leadership and public relations efforts, while maintaining Homemakers' brand standards, voice, and tone across all content. Assisting the ecommerce team with website content updates using Salesforce Commerce Cloud and working with strategy, creative, social, and ecommerce teams to develop comprehensive content plans will also be part of your responsibilities. Staying updated on industry trends and best practices will ensure that your content remains fresh and relevant.