Content Marketing Writer

$90,000 - $100,000/Yr

Softwareone

Full-time - Mid Level

Remote

Professional, Scientific, and Technical Services

About the position

The Content Marketing Writer will play a vital role in demand generation for One Inc, a rapidly growing InsurTech company. This position involves creating engaging content that drives leads and supports the sales pipeline, with a focus on the insurance payments industry. The writer will be responsible for producing both short-form and long-form content across various channels, collaborating with the marketing team to align content with business objectives.

Responsibilities

• Develop and execute content strategies for demand generation across multiple channels, including direct mail, website, and email.
• Create compelling and persuasive content with strong CTAs to engage our target audience and drive lead generation.
• Collaborate with the marketing team to align content with business objectives and marketing campaigns.
• Stay up-to-date on industry trends to ensure content effectively addresses the needs of prospects and customers.
• Research industry trends and insights to produce informed and relevant content.
• Write long-form content, such as whitepapers, datasheets, ebooks, blogs, and case studies, that showcases One Inc's expertise and thought leadership.
• Continuously evaluate content performance and suggest improvements to enhance effectiveness.
• Support product marketing initiatives with tailored content for product launches.

Requirements

• Proven experience as a Content Writer in the insurance payments industry
• Strong understanding of demand generation techniques and content marketing strategies.
• Excellent writing and editing skills, with a focus on storytelling and engagement.
• Ability to switch effortlessly between short-form and long-form content.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Outlook).
• Strong project management skills with the ability to handle multiple tasks in a fast-paced environment.
• Positive attitude, strong work ethic, and a collaborative mindset.

Nice-to-haves

• Action-oriented, with a growth mindset and problem-solving skills.
• Self-starter who demonstrates ethical behavior and a strong drive.
• Team player who is supportive and adaptable to change.
• Commitment to personal and professional development.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Work/life balance
• Promotion from within policy