Content Producer

$90,000 - $135,000/Yr

C3 AI - Redwood City, CA

Full-time - Entry Level

Redwood City, CA

Publishing Industries

About the position

C3.ai, Inc. (NYSE:AI) is a leading Enterprise AI software provider for accelerating digital transformation. The proven C3 AI Platform provides comprehensive services to build enterprise-scale AI applications more efficiently and cost-effectively than alternative approaches. The C3 AI Platform supports the value chain in any industry with prebuilt, configurable, high-value AI applications for reliability, fraud detection, sensor network health, supply network optimization, energy management, anti-money laundering, and customer engagement. C3 AI is looking for a Content Producer to join our Marketing team. As a Content Producer, you will manage content production across webinars, video publishing, SEO, email marketing, and cross-functional collaboration to support marketing objectives and enhance brand impact. This role requires expertise in project management, content creation, digital tools, and communication to deliver engaging content that drives lead generation and aligns with strategic goals.

Responsibilities

• Execute a comprehensive content strategy that aligns with a company's business objectives, by understanding target audiences, managing content creation, and analyzing data to ensure the content effectively engages users and drives lead generation and brand awareness
• Assist in the planning, coordination, and execution of live and on-demand webinars
• Collaborate with stakeholders to create a quarterly content calendar, coordinate speakers and partners, and manage logistics
• Handle webinar platforms, moderate webinars as-needed, and ensure a seamless experience for attendees and presenters
• Organize and manage an internal video library, ensuring videos are properly catalogued, tagged, and accessible for internal stakeholders
• Publish videos to Vimeo, YouTube, and social media channels
• Assist in writing and optimizing web content for SEO, including blogs, landing pages, and other digital assets
• Research and implement SEO best practices to improve search rankings for priority keywords and drive organic traffic
• Support the creation, execution, and tracking of email marketing campaigns to promote webinars, product releases, and other campaigns
• Manage email lists and segmentations for targeted outreach
• Collaborate with marketing, sales, and product teams to ensure content aligns with strategic objectives and C3 AI brand guidelines
• Support other marketing and content initiatives as needed, including assistance at 3rd-party events and our annual keynote event, C3 Transform.

Requirements

• Bachelor's degree in marketing, communications, or related field
• Proven experience in content production, video production, content marketing, or digital marketing
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Excellent communication skills, both written and verbal
• Experience with creative tools (e.g., Adobe Premiere, Illustrator, Photoshop) and familiarity with video/livestreaming/webinar platforms (e.g., ON24, Vimeo)
• Knowledge of SEO best practices and tools (e.g., Google Analytics, Google Search Console)
• Experience in email marketing platforms such as Marketo
• Creative mindset with the ability to plan and produce engaging content, positively impacting lead generation
• Strong attention to detail and problem-solving skills
• Ability to work independently and as part of a collaborative team

Benefits

• Excellent benefits
• Competitive compensation package
• Generous equity plan