Content & Product Marketing Manager

Appcast - Lebanon, NH

Full-time - Mid Level

Lebanon, NH

About the position

The Content & Product Marketing Manager at Appcast is responsible for developing and managing content throughout the buyers' journey, from brand-building thought leadership to sales collateral. This role involves collaboration with various teams to effectively position products in the market and support the company's growth objectives.

Responsibilities

• Own case studies and testimonials by identifying sources, interviewing customers, and crafting written materials for review.
• Contribute to collateral development by creating market-facing materials and sales tools with strong messaging.
• Manage the lifecycle of content assets, including maintaining repositories and retiring outdated materials.
• Collaborate with internal stakeholders to build product knowledge and leverage it in marketing strategies.
• Develop a comprehensive content strategy that drives engagement and leads across all channels.
• Work with design resources and subject matter experts to enhance content quality.
• Assess the effectiveness of product marketing programs and tools to support go-to-market efforts.
• Understand customer needs and continuously evolve buyer personas using data.

Requirements

• Proven experience in content marketing and product marketing roles.
• Strong writing and storytelling skills for creating compelling marketing materials.
• Ability to collaborate effectively with cross-functional teams.
• Experience in managing content repositories and lifecycle management.
• Analytical skills to assess marketing effectiveness and inform strategies.

Nice-to-haves

• Experience with tools like G2 and Mindtickle.
• Familiarity with buyer persona development and customer journey mapping.
• Creative thinking and problem-solving skills.

Benefits

• Collaborative work environment
• Opportunities for professional development
• Flexible work arrangements