Content Strategist, Medical Writer

Hackensack Meridian Health - Edison, NJ

Full-time

Edison, NJ

Hospitals

About the position

The Content Strategist, Medical Writer at Hackensack Meridian Health is responsible for optimizing the consumer website content to drive traffic and conversions for various Care Transformation Services. This role involves writing compelling content, conducting interviews with physicians, and performing research to present complex medical information in an accessible manner. The position requires a motivated professional who can work independently in a fast-paced environment and adapt to new digital technologies.

Responsibilities

• Write compelling web content for HackensackMeridianHealth.org, adhering to SEO best practices.
• Interview physicians and key stakeholders to highlight innovations and research developments.
• Distill complex medical technologies and procedures into plain language for consumers.
• Maintain a schedule to ensure the web presence for Care Transformation Services is updated regularly.
• Collaborate with creative services and the content team to enhance web content visually.
• Support the content team with writing and content development projects as needed.
• Establish goals, metrics, and deliverables to measure web content effectiveness.
• Engage in interviews and dialogues with leadership, patients, and physicians.
• Work closely with marketing, digital, and video team members.
• Source and manage relationships with outside agencies/vendors as necessary.
• Stay current with content marketing strategies and apply them as appropriate.
• Provide consistent, reliable, and high-quality internal customer service.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications, Journalism, or English.
• Minimum of 3 years of proven medical writing/editing experience with samples provided.
• Expertise and passion for health and wellness communications.
• Strong proofing and grammar skills.
• Knowledge of digital tools such as Google Analytics.
• Understanding of content access and consumption on digital platforms.
• Familiarity with SEO best practices for writing.
• Strong interpersonal skills.
• Attention to detail and ability to meet multiple deadlines.
• Ability to write strong headlines and compelling copy.
• Comfortable with Google Suite applications.
• Understanding of digital/social platforms and audience engagement.
• Curiosity about healthcare and customer engagement.
• Ability to work in a high-growth environment with shifting priorities.
• Positive attitude and professionalism in a corporate environment.
• Deadline-oriented and flexible to new opportunities.
• Ability to interface effectively with various stakeholders.