Content Strategist - Social Media & YouTube Expert

$65,000 - $80,000/Yr

Abacus Brands - El Segundo, CA

Full-time - Mid Level

Remote - El Segundo, CA

About the position

The Content Strategist - Social Media & YouTube Expert at Abacus Brands is responsible for developing and implementing innovative content strategies that drive engagement and growth, particularly on platforms like YouTube. This role requires a deep understanding of audience dynamics, viral content creation, and the latest digital trends, with a focus on maximizing viewer retention and engagement through strategic content planning and collaboration with influencers.

Responsibilities

• Develop and implement high-level social media content strategies that drive engagement and growth.
• Focus on YouTube retention strategies to keep audiences engaged, particularly on YouTube Shorts.
• Track viral trends and leverage them in content creation and planning.
• Develop cohorts and narrow audiences to maximize the reach of each video.
• Utilize AI to generate, enhance, and refine content strategies, including creation efforts.
• Collaborate with creators and influencers to amplify the content creation process.
• Analyze performance metrics and optimize content strategies to align with the latest algorithm changes.
• Work closely with creative and marketing teams to ensure alignment with overall brand objectives.

Requirements

• Proven experience in a similar high-level content strategy role, with a focus on YouTube.
• Deep understanding of YouTube retention strategies and how to engage viewers, especially through Shorts.
• Experience with viral content, hooks, and algorithm-based strategy.
• Strong experience collaborating with influencers and creators to boost content reach.
• A pulse on the latest digital trends and viral content tactics.
• Strong analytical skills to track and optimize content performance.

Benefits

• Dental insurance
• Health insurance
• Opportunities for advancement
• Vision insurance
• Wellness program