Content Strategist

$71,900 - $107,800/Yr

GE Aerospace

Full-time - Mid Level

Remote

Transportation Equipment Manufacturing

About the position

The Content Strategist at GE Aerospace is responsible for designing and delivering a comprehensive range of talent recruitment activities, focusing on content creation and management for employment branding. This role involves maintaining a content and asset library, managing the employment branding content calendar, and collaborating with various teams to enhance the company's presence on social media platforms. The position requires a strong understanding of social media best practices and the ability to adapt to changing messaging needs.

Responsibilities

• Maintains content and asset library
• Owns employment branding content calendar
• Acts as a Subject Matter Expert (SME) in social media best practices and trends
• Conducts social media/digital media reporting
• Handles media placement and execution
• Collaborates with Communications on content planning, repurposing, and amplification
• Partners with the Employer Brand team and others to develop and refine content for social media

Requirements

• Bachelor's Degree from an accredited university OR High School Diploma/GED with 4 years of branding or marketing experience
• At least 3 years creating content for an employment branding team

Nice-to-haves

• Extensive knowledge of social platforms like Facebook, Threads, Instagram, LinkedIn, and YouTube
• Understanding of strategic marketing communications
• Experience with brand-centric creative requirements
• A passion for writing
• Project management skills
• Social media marketing experience
• Strong accountability, problem solving, and resolution skills
• Flexibility to react to messaging changes
• Ability to lead cross-functional initiatives

Benefits

• Healthcare benefits including medical, dental, vision, and prescription drug coverage
• Access to a Health Coach and a 24/7 nurse-based resource
• Access to the Employee Assistance Program for confidential assessment and counseling
• Retirement benefits including the GE Retirement Savings Plan and 401(k) with company matching contributions
• Tuition assistance
• Adoption assistance
• Paid parental leave
• Disability insurance
• Life insurance
• Paid time-off for vacation or illness