Content Strategist

Meda - Minneapolis, MN

Full-time - Mid Level

Remote - Minneapolis, MN

Truck Transportation

About the position

The Content Strategist at MEDA will play a crucial role in enhancing the organization's voice and visibility across various platforms. This position involves developing compelling narratives and public relations strategies that engage audiences and reflect MEDA's mission to support BIPOC entrepreneurs. The strategist will work closely with cross-functional teams to execute communication plans and produce diverse content formats.

Responsibilities

• Develop diverse content formats including articles, reports, promotional copy, presentations, and scripts.
• Produce long-form content that makes complex topics accessible and engaging.
• Maintain and execute a content calendar for timely, relevant content delivery.
• Integrate data and research into in-depth stories showcasing the impact of our services.
• Collaborate with staff on visual storytelling through photography, video, and design projects.
• Act as the day-to-day contact with MEDA's PR agency.
• Conduct regular media outreach and coordinate media pitches, interviews, and supplemental material.
• Develop press releases, backgrounders, and talking points.
• Serve as a spokesperson when needed.
• Track and report media hits to showcase earned media reach and impact.
• Act as liaison with community partners as assigned.
• Collaborate on event promotion and content development for key organizational events.
• Attend events as needed to manage media presence and support event logistics.

Requirements

• B.A./B.S. in communications, public relations, journalism, marketing, or a related field.
• Minimum 5 years of professional experience in communications, public relations, or content strategy with a strong portfolio.
• Excellent writing, editing, and project management skills.
• Strong knowledge of content marketing best practices, SEO, social media, and email marketing.
• Ability to create visually engaging content, including charts and graphs and other representations of complex data.
• Collaborative team player with strong interpersonal skills and the ability to adapt to changing priorities.
• Knowledge of Microsoft 365 software programs (e.g., Word, Outlook, Excel, PowerPoint, SharePoint), social media platforms, Adobe Creative Suite.

Nice-to-haves

• Experience in banking/finance, economic development, or minority businesses.
• Non-profit experience.
• Photography and video production skills.
• Bilingual fluency in English and either Spanish, Hmong, or Somali.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance