Content Strategist

$83,200 - $83,200/Yr

Robert Half - Franklin, TN

Part-time - Entry Level

Remote - Franklin, TN

Administrative and Support Services

About the position

The Freelance Content Strategist will play a crucial role in launching a new system across multiple business units, focusing on creating a cohesive content strategy that conveys a unified brand story. This position requires strong content creation and strategy skills, along with the ability to analyze content gaps and utilize data-driven insights to inform decisions. The role is part-time, fully remote, and offers flexibility with a contract duration of one year.

Responsibilities

• Collaborating with stakeholders and business units to gather data and form a comprehensive understanding of each piece of the system
• Evaluating currently available content, identifying gaps through data analysis, and providing actionable insights to close those gaps
• Crafting a cohesive content strategy that integrates system segments, ensuring all strategies are backed by data-driven metrics
• Developing a consistent brand message across all business lines, with measurable KPIs to track content performance
• Supporting content production, ensuring it aligns with business objectives and data insights
• Designing and implementing robust Conversion Rate Optimization (CRO) strategies, using performance data to continually optimize web content and user experience
• Utilizing AI tools to automate and enhance content creation and distribution processes, backed by data analytics for efficiency and effectiveness

Requirements

• Proven experience as a content strategist with a focus on data-informed decision-making
• Excellent ability to create a unified narrative from diverse system components, supported by data-driven storytelling techniques
• Expertise in content production and distribution, with a strong focus on data analysis and performance metrics
• Familiarity with AI tools that can optimize content creation and strategy, leveraging data to ensure maximum impact
• Strong skills in CRO, with the ability to track, analyze, and enhance conversion rates using data insights
• Flexibility to work 15-20 hours per week, on a project-based and as-needed basis

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan