Content Strategy & Social Media Manager - Kohler Hospitality - (req64231)

$94,400 - $119,950/Yr

Kohler - Kohler, WI

Full-time - Mid Level

Kohler, WI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Content Strategy & Social Media Manager at Kohler Hospitality is responsible for developing and executing a storytelling strategy across digital and social media platforms. This role requires a blend of creativity and data-driven decision-making to create compelling narratives that align with the brand's objectives. The successful candidate will collaborate with various teams and manage community engagement while exploring new content formats and channels to enhance brand visibility.

Responsibilities

• Develop and execute a storytelling strategy across owned digital and social media platforms.
• Create compelling narratives that captivate audiences across various interests.
• Seek new ways to bring experiences within Kohler destinations to life.
• Collaborate with PR to amplify content from media coverage and brand partnerships.
• Partner with Go-to-Market teams to highlight key business initiatives.
• Manage and deliver a monthly content calendar reflecting broader marketing strategies.
• Oversee community management across all platforms for Kohler brands.
• Create and implement social media guidelines for business-owned accounts.
• Explore and test new channels and content formats to engage audiences.
• Act as a subject-matter-expert in social media and educate business partners on strategy.
• Perform competitor analysis and track brand sentiment for insights.
• Use social media management software for scheduling and content creation.

Requirements

• Four-year degree required, preferably in New Media, Communications, Advertising, Public Relations, Journalism, Business, or English.
• 3+ years of experience in social media, preferably for luxury hotel properties.
• Strong writing skills and a passion for the hospitality industry.
• Highly motivated, positive demeanor, team player, and proactive self-starter.
• Ability to deliver high-quality work quickly under time pressure.
• Experience with social media platforms such as Sprinklr, Brandwatch, Hootsuite, or Salesforce.
• Knowledge of Meta's advertising platform is required.
• Detail-oriented with excellent project management skills.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k