Content Writer and Editor

ERAUINC Embry-Riddle Aeronautical Univ Inc. - Daytona Beach, FL

Full-time - Entry Level

Onsite - Daytona Beach, FL

10,001+ employees

About the position

The Content Writer and Editor at Embry-Riddle Aeronautical University plays a crucial role in ensuring that all marketing materials are consistent with the brand's voice and messaging. This position involves overseeing both traditional and digital content, optimizing web pages for user engagement and SEO, and conducting quality control to ensure accuracy and professionalism in all communications. The role is in-person at one of the university's residential campuses and focuses on creating high-quality content that supports the university's marketing initiatives.

Responsibilities

• Write, edit, and proofread high-quality content for the website, landing pages, and marketing materials.
• Ensure consistency in brand messaging, tone, and style across all digital and print platforms.
• Develop engaging and conversion-focused copy across all content pieces.
• Support the development of brochures, degree pages, newsletters, one-pagers, postcards, magazines, and presentations.
• Collaborate with different teams to develop content that aligns with Enrollment Marketing and Digital Strategy initiatives.
• Create a content calendar for web updates, blogs, degree pages, and ROI materials.
• Identify content gaps and suggest areas for development, focusing on SEO and customer journey.
• Implement keyword strategies and regularly update content based on performance analysis.
• Suggest SEO performance metrics improvements.
• Maintain and improve user experience by working closely with web developers and designers.
• Conduct A/B testing for headlines, landing pages, and marketing copy to optimize for better performance.

Requirements

• Bachelor's degree in English, Journalism, Communications, or related field (Master's degree preferred).
• 3-5 years of professional experience in content creation, editing, or marketing roles.
• Strong academic foundation in writing, linguistics, and critical analysis.
• Clarity, precision, and creativity in content.
• Extensive training in grammar, rhetoric, and stylistic nuances.
• Hands-on experience with content management software like Microsoft Office 365, Canva, and AI tools.
• Familiarity with marketing tools and platforms (e.g., Google Analytics, Mailchimp).

Benefits

• 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
• 12 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in the first year.
• 100% tuition coverage for one undergraduate and one graduate degree for employees, with discounted rates for spouses and dependent children up to age 26.
• 6% retirement contributions from the university and a 4% matching contribution with no vesting period.