Content Writer and Editor

Embry-Riddle Aeronautical University - Daytona Beach, FL

Full-time - Entry Level

Onsite - Daytona Beach, FL

10,001+ employees

Educational Services

About the position

The Content Writer and Editor at Embry-Riddle Aeronautical University is responsible for ensuring that all marketing materials, whether print, digital, or online, align with the brand's voice, messaging, and style. This role involves overseeing both traditional and digital assets to guarantee consistency and cohesion across all channels, including brochures, emails, newsletters, and website content. The position also focuses on optimizing digital content for user engagement and SEO performance, conducting comprehensive reviews for accuracy, and maintaining high-quality standards in all communications.

Responsibilities

• Write, edit and proofread high-quality content for the website, landing pages and marketing materials.
• Ensure consistency in brand messaging, tone and style across all digital and print platforms.
• Develop engaging and conversion-focused copy across all content pieces.
• Collaborate with different teams to develop content that aligns with all Enrollment Marketing and Digital Strategy Department initiatives.
• Create a content calendar for web updates, blogs, degree pages and ROI materials.
• Identify content gaps and suggest areas for development, focusing on SEO and customer journey.
• Implement keyword strategies and regularly update content based on performance analysis.
• Suggest SEO performance metrics improvements.
• Maintain and improve the user experience by working closely with web developers and designers.
• Conduct A/B testing for headlines, landing pages and marketing copy to optimize for better performance.

Requirements

• Bachelor's degree in English, Journalism, Communications or related field (Master's degree preferred)
• 3-5 years of professional experience in content creation, editing, or marketing roles
• A strong academic foundation in writing, linguistics and critical analysis
• Clarity, precision, and creativity in content
• Extensive training in grammar, rhetoric and stylistic nuances
• Hands-on experience with content management software like Microsoft Office 365, Canva, and AI tools
• Familiarity with marketing tools and platforms (e.g., Google Analytics, Mailchimp)

Benefits

• 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day
• 12 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in the first year
• 100% tuition coverage for one undergraduate and one graduate degree, and discounted rates for spouse and dependent children up to age 26
• 6% retirement contributions from ERAU and a 4% matching contribution with no vesting period