Content Writer, B2B

$55,000 - $60,000/Yr

Jobscan.Co - Vancouver, WA

Full-time - Mid Level

Vancouver, WA

Publishing Industries

About the position

Jobscan is looking for a skilled Content Writer to enhance lead generation and brand engagement through impactful written content across digital platforms. This role involves collaborating with the B2B marketing team to create a sustainable content schedule that aligns with the company's marketing goals.

Responsibilities

• Create, edit, and publish engaging content across various formats that aligns with the brand voice and marketing goals.
• Identify and research relevant topics that resonate with the target audience, ensuring content relevance and engagement.
• Develop and manage content calendars to ensure consistent content delivery across all digital platforms.
• Collaborate with marketing and design teams to devise cohesive and innovative content strategies.
• Collaborate with the SEO team to optimize all content for SEO and enhance visibility and engagement, incorporating extensive keyword and competitor research.
• Analyze and report on the performance of content campaigns, using insights to optimize and refine strategies.

Requirements

• 1-3 years of relevant content marketing writing experience, preferably within a tech startup.
• Strong understanding of SEO principles and best practices.
• Ability to write persuasively to improve conversion rates.
• Self-learner with the ability to work independently, as well as a valuable member of a team.
• Excellent communication skills and attention to detail.
• Motivated by work in a fast-paced, results-driven environment.

Nice-to-haves

• Experience with HubSpot, WordPress, Google Analytics.
• Excellent time management and organizational skills.

Benefits

• Competitive salary range of $55,000 - $60,000 CAD.