Ypm - Irvine, CA
posted about 2 months ago
Position Summary: We are seeking a highly skilled and experienced Content Writer / Copywriter to join our dynamic digital team at YPM. As a Content Writer, you will play a crucial role in crafting original and compelling content to support SEO strategy for our valued clients. Your primary focus will be on researching and writing SEO-optimized content for websites, blogs, social media, white papers, articles, infographics, etc. Your role will collaborate closely with our creative and web teams to align with key metrics, guidelines, and outcomes. You have a proven track record of creating high-ranking content, maintaining a highly engaging writing style, and bringing fresh ideas to the table, and improving SEO metrics. Primary responsibilities include but are not limited to the following: Write high-quality, compelling, and engaging content for various verticals; ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and readable to organically elevate website placement in search engine results. Meet client SEO traffic goals month over month by creating content that ranks or generates passive backlinks. Use SEO tools, such as Google Analytics, to evaluate content performance, assess metrics, such as organic traffic, bounce rate, and conversion rate. Collaborate closely with creative and web teams to produce link-worthy content, aiding in backlink acquisition strategies to boost domain authority and ranking, and align on best SEO best practices and guidelines. Develop and maintain a functional content calendar for each client, and define the owners in each vertical to particular persona groups. Take an iterative approach to content strategy, but regularly evaluate and conduct performance tests to gauge content effectiveness and refine based on results. Establish workflow processes for requesting, creating, editing, publishing, and retiring content or working with potential software to perform these tasks. Prepare well-structured drafts, collect feedback from appropriate team members, and see content through final production. Maintain strong client relationships; interface with clients over the phone and video, and in-person, politely and professionally. Stay ahead of trends, strategies, and tactics within content digital marketing.