Content Writer / Corporate Brand Marketing

$72,800 - $74,880/Yr

Volt - Fountain Valley, CA

Full-time - Mid Level

Fountain Valley, CA

Administrative and Support Services

About the position

The Content Writer / Corporate Brand Marketing Specialist will play a crucial role in executing corporate branding efforts for a top automotive manufacturer. This position involves developing and implementing strategies to enhance brand credibility, promote a favorable public image, and achieve corporate objectives through effective communication and marketing initiatives.

Responsibilities

• Execute corporate branding efforts including strategies around brand, corporate purpose, CSR, executive visibility, and employee engagement.
• Create, develop, and implement persuasive programs or projects to promote brand credibility.
• Write and produce written and graphical content about the company on various platforms.
• Develop and support internal and external communications and presentations.
• Execute a LinkedIn strategy to highlight leadership, engage employees, and build the Genesis brand as an admired employer brand.
• Advise and support internal efforts to improve employee inclusivity and engagement.
• Build the corporate brand strategy for Genesis, establishing and communicating brand purpose, multicultural, CSR efforts, and sustainability messaging.
• Control expenditures in accordance with budget allocations.
• Manage processes and reporting related to purchasing and finances.
• Compile and contribute to weekly and monthly reports, presentations, and analytics of Corporate Branding activities.
• Maintain awareness of changing marketing trends, consumer attitudes, and opinions to assist in evaluating new program proposals.
• Utilize the diverse talents of the staff by efficiently managing staff's time, materials, and budget while focusing on company goals.

Requirements

• Bachelor's degree required.
• 4 - 5 years of experience in content writing or corporate branding, preferably in an advertising agency.
• Strong written and oral communication skills.
• Knowledge of media platforms required (e.g., broadcast, internet, promotions, etc.).
• Effective project, personnel, and budget management skills.
• Proficient with Microsoft Word, PowerPoint, and Excel.

Nice-to-haves

• Creative writing experience or journalism experience.

Benefits

• 401(k)
• AD&D insurance
• Dental insurance
• Employee assistance program
• Vision insurance
• Health insurance
• Short term disability
• Sick time and other types of paid leaves (as required by law)