Content Writer (INDIA, PUNE preferred) (Remote)

- Mid Level

San Ramon, CA

About the position

Are you a talented writer who can weave magic with words? If your answer is yes, then we have an exciting job opportunity for you. Flosum is looking for a highly motivated and skilled content manager to join our marketing team. Your primary responsibility will be to create high-quality and SEO-optimized content that attracts, educates, and engages our target audience. As an integral part of the marketing team, you will play a key role in driving organic traffic to our website and increasing our online visibility. We are a bootstrapped company and plan to hit $100Million ARR over the next few years and are looking for an accomplished rock star who wants to be part of a great success story.

Responsibilities

• Develop and execute comprehensive B2B content marketing strategies aligned with our business goals, target audience, and brand voice
• Create compelling and high-quality content including blog posts (short form & long form both), case studies, presentations, sales support materials, whitepapers, infographics, videos, event & webinar agenda/talk track creation & design collaterals and more to attract and engage prospects and customers.
• Collaborate cross-functionally with Product Marketing, Sales, and internal or external teams to ensure content is aligned with product messaging, sales enablement needs, and campaign objectives
• Conduct thorough research to understand industry trends, customer pain points, and competitive landscape to inform content creation and messaging
• Manage content calendar and editorial workflow, ensuring timely delivery of content assets while maintaining quality and consistency
• Optimize content for SEO and leverage data analytics to measure content performance, identify opportunities for improvement, and make data-driven decisions
• Manage social media presence on platforms such as YouTube, X and LinkedIn, including content creation, scheduling, and engagement.
• Develop event collaterals, email copies, and other marketing materials to support our promotional efforts.
• Work closely with the graphic designer to fulfill all creative requests and ensure cohesive brand representation across all channels.
• Optimize website pages and aim for ranking in SERPs.
• Stay up-to-date with emerging trends and best practices in content marketing, B2B marketing, and the industries we serve, and apply this knowledge to enhance our content strategy
• Create Dashboards and track content performance using tools such as Hubspot, Hotjar, Google Analytics, Marketo etc.

Requirements

• Bachelor's degree in English, Journalism, Marketing, or a related field
• Excellent writing and editing skills with a keen eye for detail. We prefer someone who conveys the point succinctly
• Experience in DevOPS is a MUST
• At least 5-6 years of experience in writing blogs, with a focus on SEO
• Strong understanding of SEO principles and best practices is a MUST
• Strong understanding in using SEO tools such as SEMrush, Ahrefs, or Moz is a MUST
• Proven track record of creating high-quality, SEO-optimized website content
• Ability to work independently and meet deadlines
• Working for at least 2 multi-national companies.
• 2+ years of experience with B2B or SaaS industry is a MUST