Crafted - Charlotte, NC
posted about 2 months ago
The Content Writer role is a contributor position within our Professional Services team, primarily focused on developing content assets that support various mediums and authoring marketing materials such as blogs, articles, and advertising messaging. This position offers a unique opportunity to engage with a diverse range of mediums that support the written, visual, and spoken word, particularly for enterprise and mid-market manufacturers known for their innovative products. If you thrive in a collaborative environment with friendly and talented colleagues who are dedicated to making a positive impact, you will find a rewarding experience with the Crafted team. The ideal candidate will possess the ability to extract and articulate how unique product innovations influence our daily lives. You will be responsible for producing compelling content across multiple formats and engaging with various audience personas. This role requires a creative thinker who can effectively communicate complex technical concepts in an engaging manner that resonates with the intended audience. You will work closely with professional services team leaders to establish the conceptual and content direction for campaigns, ensuring that all content aligns with performance goals across multiple brands. In this role, you will produce, edit, and deliver content that is not only compelling and easy to understand but also adheres to brand guidelines and leverages SEO best practices. You will author content for advertising campaigns, long-form pieces such as white papers and blogs, and other content types. Additionally, you will support interviews with subject matter experts and ensure the consistency and accuracy of all written materials, including technical guides, case studies, websites, and corporate communications. You will also be involved in managing and maintaining systems that drive efficiency, such as editorial calendars and content audits.