Content Writer

$62,400 - $79,040/Yr

Myoutdesk - Sacramento, CA

Full-time - Mid Level

Remote - Sacramento, CA

Professional, Scientific, and Technical Services

About the position

We are seeking a talented Content Writer to join our dynamic marketing team. The ideal candidate will be responsible for creating engaging and informative content across various platforms, including blog posts, social media, and email campaigns. The successful applicant will have a keen eye for detail, exceptional writing skills, and the ability to think creatively to drive marketing efforts. This is an exciting opportunity to contribute to the growth and success of our organization. In this role, you will develop and implement content marketing strategies to drive brand awareness and customer engagement. You will write high-quality, SEO-optimized content for various platforms, including blog posts, social media, and email campaigns. Collaboration with the marketing team will be essential as you create multimedia content, including videos and graphics. You will also be responsible for editing and proofreading content to ensure accuracy, clarity, and consistency. Utilizing marketing automation tools will be a key part of your responsibilities to optimize content distribution and engagement. Staying up-to-date with industry trends and adjusting content strategy accordingly will help ensure our content remains relevant and effective. You will manage and maintain content management systems to ensure seamless content distribution and conduct research and analysis to inform content creation and optimize its effectiveness. Additionally, you will develop and maintain a content calendar to ensure timely and consistent content publication, and work closely with the videography team to create engaging video content for marketing campaigns.

Responsibilities

• Develop and implement content marketing strategies to drive brand awareness and customer engagement.
• Write high-quality, SEO-optimized content for various platforms, including blog posts, social media, and email campaigns.
• Collaborate with the marketing team to create multimedia content, including videos and graphics.
• Edit and proofread content to ensure accuracy, clarity, and consistency.
• Utilize marketing automation tools to optimize content distribution and engagement.
• Stay up-to-date with industry trends and adjust content strategy accordingly.
• Manage and maintain content management systems to ensure seamless content distribution.
• Conduct research and analysis to inform content creation and optimize its effectiveness.
• Develop and maintain a content calendar to ensure timely and consistent content publication.
• Work closely with the videography team to create engaging video content for marketing campaigns.

Requirements

• Bachelor's degree in English, Communications, Journalism, or a related field.
• Proven experience in content creation, preferably in a marketing or advertising setting.
• Strong writing, editing, and proofreading skills.
• Excellent understanding of marketing principles and content marketing strategies.
• Experience with content management systems and marketing automation tools.
• Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and Premiere Pro.
• Strong research and analytical skills.
• Ability to work independently and collaboratively as part of a team.
• Familiarity with digital marketing channels, including social media and email marketing.
• Experience with video editing software, such as Adobe Premiere Pro or Final Cut Pro.
• Strong attention to detail and the ability to meet deadlines.
• Strong communication and collaboration skills.
• A portfolio of your work, showcasing your writing and content creation skills.

Nice-to-haves

• Social media marketing experience (3 years preferred)