National Kitchen And Bath Association - Bethlehem, PA
posted about 2 months ago
The National Kitchen & Bath Association (NKBA) is seeking a talented and dynamic Content Writer to join our Marketing team. The ideal candidate will have a passion for the kitchen and bath industry and be skilled in crafting compelling content across multiple platforms for our audiences, including current and prospective NKBA members. This person will be responsible for researching, writing, and editing stories about economic and industry-related news, developments, and businesses for a variety of marketing channels, including web pages, social media, newsletters, the blog, video scripts, press releases, print and digital publications, webinars, and more. The Content Writer must possess a collaborative nature to align with NKBA's culture and will work cross-functionally with all NKBA teams, including Leadership, Events, Chapters, Sales, Research, Training, Governance, Production, and Member Relations. The ideal candidate has established a track record of fostering relationships with business and industry experts and has played an active role in shaping content as a thought partner and strategist. Essential Duties and Responsibilities include developing engaging, original content for various marketing platforms, generating content for key brand research, business, and news initiatives, and ensuring all content aligns with NKBA's guidelines and editorial standards. The Content Writer will also collaborate with the Social Media Manager on content calendars, assist in identifying the best formats and channels for publishing NKBA's insights, and utilize internal tools to communicate and manage projects. The role requires attending and participating in person at the annual KBIS trade show and other events as needed. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice based on business needs.