Content Writer

Youth Villages - Memphis, TN

Full-time - Mid Level

Memphis, TN

Nursing and Residential Care Facilities

About the position

Youth Villages is seeking a content strategist and editor to join our Digital Communications Department. This role will be responsible for creating, editing and managing high-quality content across various mediums, helping to ensure all messaging aligns with Youth Villages' mission and engages its diverse audiences. This role will also require collaboration with stakeholders across departments to provide cohesive and effective communications for Youth Villages and its sub-brands, which include Memphis Allies and Janie's Fund.

Responsibilities

• Write, edit, proofread and optimize engaging content for digital campaigns, social media, marketing materials, print collateral, websites, blogs, landing pages and newsletters, ensuring clarity, consistency and alignment with brand tone and style.
• Optimize content for search engines by applying SEO best practices, including keyword research and creating compelling headlines.
• Serve as the primary editor for the Communications Department, ensuring content accuracy, consistency and alignment with brand guidelines and AP style.
• Regularly review and update website content to ensure all information and references are accurate and current.
• Collaborate with internal teams and external stakeholders to produce cohesive messaging for Youth Villages, Memphis Allies and Janie's Fund.
• Write campaign briefs and produce all copy for integrated marketing campaigns.
• Conduct research and fact-checking to ensure content is accurate, impactful and relevant to target audiences.
• Monitor industry trends and emerging technologies to keep content strategies fresh and innovative.
• Assist with additional content creation and editing duties as assigned by the manager.

Requirements

• Bachelor's degree in English, Communications, Journalism, Marketing or a related field.
• 3-5 years of professional experience in writing, editing or digital content roles.
• Exceptional editorial ability: you must be able to not only edit content for grammar/punctuation/spelling, but also for overall style, tone and formatting.
• Expertise in AP style; familiarity with SEO best practices is essential.
• Familiarity with project management tools and software such as InCopy.
• Strong organizational and time management skills with a commitment to high-quality work.
• Proficiency in Microsoft Office Suite; familiarity with digital analytics tools is a plus.