Content Writer

$58,000 - $58,000/Yr

Midwest Goods - Bensenville, IL

posted 5 months ago

Full-time - Entry Level
Bensenville, IL
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Midwest Goods Inc. is seeking a talented Content Writer to join our team in Bensenville, IL. This full-time position offers a starting salary of $58,000, along with a $300 sign-on bonus after the successful completion of a 90-day probationary period. The Content Writer will play a crucial role in ensuring style and format consistency across all projects while collaborating with team members to produce high-quality writing that attracts potential customers to our brand. The ideal candidate will be responsible for creating compelling content that resonates with our target market, enhancing our brand's appeal and driving engagement. In this role, you will be tasked with writing creative, clean, and error-free copy for various media, including print, email, and web. You will contribute innovative ideas during brainstorming sessions and craft persuasive headers and supporting copy for multiple platforms. Your ability to develop captivating email subject lines and body copy will be essential in driving engagement, click-throughs, and conversions. Additionally, you will create authentic narratives that enhance the appeal of our retail products and help develop content that encourages social engagement and followership. The Content Writer will also review and edit content to eliminate errors in grammar, spelling, and punctuation, conduct keyword research, and apply SEO guidelines to increase web traffic. You will identify customer needs and gaps in our content, recommending new topics as necessary. This position may require managing advertising campaigns and coordinating open house events, as well as the ability to travel to trade shows and stay updated on vaping trends. This position reports directly to the Marketing Manager and is based onsite in Bensenville, IL, with a professional office environment that utilizes standard office equipment such as computers, phones, and photocopiers.

Responsibilities

  • Write creative, clean, and error-free copy for a variety of media including print, email, and web.
  • Contribute innovative ideas to brainstorming sessions and write persuasive and impactful headers and supporting copy for multiple platforms.
  • Develop captivating email subject lines and body copy that resonates with our target audience, driving engagement, click-throughs, and conversions.
  • Create alluring and authentic narratives that enhance retail product appeal.
  • Help in developing content that entices social engagement and followership.
  • Review and edit content to eliminate errors in grammar, spelling, and punctuation.
  • Conduct simple keyword research and use SEO guidelines to increase web traffic.
  • Identify customers' needs and gaps in our content and recommend new topics.
  • Manage advertising campaigns and coordinate open house events.
  • Ability to travel to trade shows and research vaping trends.

Requirements

  • Bachelor's degree in English, Communications, Journalism, or related field.
  • At least 3 years' experience in advertising/marketing agency or in-house marketing department.
  • Strong verbal and written communication skills to interact effectively with clients, colleagues, and industry professionals.
  • Basic understanding of SEO keyword usage.
  • Superb writing skills and strong grammarian.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to meet deadlines, prioritize, and manage an ever-changing and fast-paced workload.
  • Desire and flexibility to assume the roles of individual contributor, team player, and leader simultaneously as the organization evolves.
  • Experience working in retail, lifestyle brand, and/or e-commerce is a plus.
  • Some HTML and CSS knowledge preferred, but not mandatory.
  • Experience using editors in Content Management Systems like WordPress.
  • Experience creating emails in email applications such as Mailchimp & Constant Contact.
  • Some image editing experience in Photoshop (resize, crop, etc.).

Nice-to-haves

  • Experience with e-commerce platforms.
  • Familiarity with marketing and advertising campaigns.
  • Knowledge of current trends in vaping and lifestyle brands.

Benefits

  • Health insurance
  • Dental insurance
  • Paid time off
  • Employee assistance program
  • Vision insurance
  • 401(k) matching
  • Life insurance
  • Annual performance review with potential raises
  • Generous paid time off program
  • Monthly company activities and celebrations
  • Employee recognition programs
  • Paid holidays
  • Potential for advancement opportunities
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