Aifs - Stamford, CT
posted 3 months ago
The American Institute for Foreign Study (AIFS) is seeking a passionate and skilled Content Writer to join its dynamic Marketing Team in Stamford, CT. This full-time position is designed for a creative individual who possesses strong digital marketing skills and thrives in a fast-paced environment. The Content Writer will be responsible for developing engaging, effective, concise, and informative copy across various marketing channels to support AIFS' strategic plan. This role is crucial in reaching and educating AIFS' U.S.-facing audiences for its diverse lines of business. In this position, the Content Writer will collaborate closely with staff from each division within AIFS and will report directly to the Director of Marketing. The primary focus will be on producing original, clear, and persuasive copy tailored for multiple audiences across different channels, including web and landing pages, blog posts, email communications, print materials, press releases, video scripts, and digital advertising. The writer will also be responsible for editing existing content for spelling, grammar, tone of voice, and brand alignment, ensuring that all materials meet the highest standards of quality and effectiveness. Additionally, the Content Writer will work in conjunction with the SEO Coordinator to implement best practices that enhance content visibility and drive organic traffic. This includes providing SEO-optimized meta content for websites and adapting content to suit various target audiences while maintaining the appropriate tone and style for each line of business. The role also involves researching competitors and staying updated on market trends, participating in special projects, and performing other duties as assigned.