Content Writer

Massachusetts Institute of Technology - Cambridge, MA

Full-time

Cambridge, MA

Educational Services

About the position

The Content Writer at MIT Professional Education is responsible for creating engaging and original content for various marketing campaigns and news articles. This role involves researching topics, conducting interviews, and ensuring that all content aligns with the brand's messaging. The writer will also measure the success of campaigns and optimize content accordingly, while providing logistical support for marketing initiatives and events.

Responsibilities

• Write news articles and original content for marketing campaigns including email, web, social media, blogs, videos, ads, and events.
• Identify and research relevant topics for content creation.
• Conduct interviews, including with C-Suite executives, to gather insights and information.
• Measure the success of marketing campaigns and optimize content based on performance metrics.
• Ensure all messaging is on-brand and consistent across platforms.
• Manage and maintain the content repository and assets.
• Provide marketing logistic support for programs and events.
• Offer recommendations to the assistant director regarding content and marketing strategies.
• Support the director of marketing and communications with various communications initiatives.

Requirements

• Bachelor's degree in journalism, marketing, communications, or a related field.
• Three years of professional journalistic experience developing original content.
• Experience in developing strategic plans for marketing communications.
• Understanding of web and mobile writing principles, including SEO.
• Excellent project management and organizational skills.
• Strong interpersonal, decision-making, and communication skills, both oral and written.
• Experience with interviewing C-Suite executives.
• In-depth knowledge of marketing, web, social media, and project management.
• Good judgment with confidential information.
• Proficiency with Macs, Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop), Drupal, Salesforce, Pardot, and web content management systems.
• Familiarity with marketing automation tools, project management software, basic HTML, SEO, and Google Analytics.
• Ability to write in different tones of voice on a range of subjects and contexts.
• Capability to deliver high-quality work under tight deadlines.
• Ability to grasp new market needs and gauge cultural differences.
• Skill in building productive collaborations with individuals at all levels.
• Ability to work independently in a fast-moving and changing environment.

Nice-to-haves

• Experience working in higher education.