Content Writer

Southwest Business - San Antonio, TX

Full-time - Mid Level

San Antonio, TX

Insurance Carriers and Related Activities

About the position

SWBC is seeking a talented individual to serve as Editor & Content Writer. In this role, you will be responsible for reviewing all forms of written marketing content to check for errors and areas to refine the piece. You will also be in charge of formulating a cross-platform content strategy, maintaining brand voice, creating targeted and relevant content - both long and short form; and collaborating with marketing, communications, digital, and design teams to increase revenue and brand awareness with the direction of marketing management. SWBC's Corporate Marketing Team offers a collaborative environment, great team camaraderie, and cutting-edge marketing tools to achieve results and celebrate SWBC's successes. We are a fun, talented, and strategically driven marketing team dedicated to delivering exceptional work. We achieve great things through teamwork and believe our collaborative and transparent environment helps us succeed. We're excited to add another results-oriented, dynamic individual to our growing team.

Responsibilities

• Serves as a primary editor to ensure all written marketing content meets meticulous editing and fact-checking standards to maintain consistent tone, style, and branding.
• Maintains close communication with content writers, referring to style guides and client directions to improve the content.
• Creates clear, accurate, and compelling content including blogs, articles, eBooks, case studies, infographics, emails, webinars, videos, web, press releases, social media copy, and marketing collateral.
• Participates in meetings and brainstorms with marketing managers, content writers, and digital and design teams to discuss new projects and upcoming deadlines.
• Manages the content calendar for the enterprise.
• Manages the content library, providing in-depth analysis of all marketing content while working closely with marketing leadership to manage marketing initiatives.
• Leads interviews with subject matter experts for fresh content ideas and initiatives with partners and industry experts.
• Assists in the development of creative concepts for product solicitations, marketing collateral, advertising, social media promotion, and video and audio scripts.
• Promotes a consistent brand identity and voice through the company's social media profiles.
• Collaborates with internal and external teams for content ideas; assists content creation team members or freelance writers with outlines, suggestions, copy editing, and other general support.

Requirements

• Bachelor's degree in Marketing, Journalism, Public Relations, Communications, or related field of study from an accredited four-year college or university required.
• Minimum of five (5) years' experience in the financial services industry in content or marketing strategy (both B2B and B2C) including editorial and content development or related experience and copy editing.
• Strategic thinker with the ability to see big picture opportunities for the business.
• Experience developing targeted marketing programs and campaigns.
• Proficient in writing, editing, and organizational skills.
• Strong knowledge of grammar and style standards.
• Intimate knowledge of AP style guidelines.
• Solid knowledge of web content best practices, including SEO optimization and social media marketing.
• Excellent attention to detail and organizational skills.
• Strong analytical skills and ability to translate insights into marketing opportunities.
• Strong creative thinking and problem-solving skills.
• Excellent oral communication skills with the ability to explain complex scenarios clearly and in detail.
• Exemplary project management skills.
• Strong research and interviewing skills.
• Comfortable with generating varying levels of content.
• Familiar with emerging trends in content marketing and digital marketing.
• Ability to respond positively to client and peer criticism and feedback.
• Excellent working knowledge of multiple major social media platforms (Twitter, Facebook, YouTube, LinkedIn, X, etc.).
• Working knowledge of HTML and most Internet browsers such as Microsoft Explorer, Firefox, or the like.
• Proficient with Microsoft Office products such as Word and Excel.
• Knowledgeable about basic office equipment including a copy machine, fax, and all appropriate printers.
• Able to simultaneously manage multiple projects while staying focused and performing well under a fast-paced environment with tight deadlines.
• Willing to take direction, but also work independently.
• Able to sit for long periods of time performing essential duties.
• Able to push, pull, or lift 10-20 lbs. of files, marketing materials, manuals, or other office materials.

Benefits

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program