Content Writer

Massachusetts Institute of Technology - Cambridge, MA

Full-time

Cambridge, MA

Educational Services

About the position

The Content Writer position at MIT Professional Education (PE) involves a dynamic role focused on creating engaging and informative content that serves the educational needs of professionals globally. The primary responsibilities include writing news articles, identifying and researching relevant topics, conducting interviews, and producing original content for various marketing campaigns. This includes content for email, web, social media, blogs, videos, ads, and events. The role also requires measuring the success of these campaigns and optimizing the content to ensure it aligns with the brand messaging. Additionally, the Content Writer will manage and maintain a content repository and assets, provide logistical support for marketing programs and events, and offer recommendations to the assistant director. The position supports the director of marketing and communications in various initiatives, ensuring that all communications are effective and on-brand. MIT PE is dedicated to providing a suite of education programs and products tailored to meet the continuing educational needs of professionals around the world. The Content Writer will play a crucial role in enhancing the visibility and impact of these programs through well-crafted content that resonates with the target audience. This position requires a blend of creativity, strategic thinking, and strong communication skills to effectively convey the value of MIT PE's offerings.

Responsibilities

• Write news articles and original content for marketing campaigns including email, web, social media, blogs, videos, ads, and events.
• Identify and research relevant topics for content creation.
• Conduct interviews, including with C-Suite executives, to gather insights and information.
• Measure the success of marketing campaigns and optimize content accordingly.
• Ensure all messaging is on-brand and aligns with marketing strategies.
• Manage and maintain the content repository and assets.
• Provide marketing logistical support for programs and events.
• Offer recommendations to the assistant director regarding content and marketing strategies.
• Support the director of marketing and communications with various communications initiatives.

Requirements

• Bachelor's degree in journalism, marketing, communications, or a related field.
• Three years of professional journalistic experience developing original content.
• Experience in developing strategic plans for marketing communications.
• Understanding of writing principles for web and mobile, including search engine optimization (SEO).
• Excellent project management, organizational, interpersonal, decision-making, and communication skills.
• Experience with interviewing C-Suite executives.
• In-depth knowledge of marketing, web, social media, and project management.
• Good judgment with confidential information.
• Proficiency with Macs, Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop), Drupal, Salesforce, Pardot, web content management systems, marketing automation tools, project and social media management software, basic HTML, SEO, and Google Analytics.
• Ability to write in different tones of voice on a range of subjects and contexts.
• Capability to deliver high-quality work under tight deadlines.
• Ability to grasp new market needs and gauge cultural differences.
• Skill in building productive collaborations with individuals at all levels.
• Ability to work independently in a fast-moving and changing environment.

Nice-to-haves

• Experience working in higher education.