Contract Marketing Manager, SEO and Web Experiences

$83,200 - $124,800/Yr

Foursquare - New York, NY

Part-time - Mid Level

Onsite - New York, NY

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

Foursquare is seeking a Part-Time Contract Marketing Manager specializing in SEO and Web Experiences. This role focuses on optimizing and personalizing the company's websites to enhance user engagement and conversion rates. The ideal candidate will develop and implement data-driven strategies, lead technical SEO initiatives, and collaborate with various teams to ensure the delivery of exceptional digital experiences. Reporting to the Director of Marketing Analytics, Operations, and Web Experiences, this position requires a blend of strategic insight and hands-on execution.

Responsibilities

• Lead technical SEO initiatives to improve website rankings and organic performance.
• Develop and implement data-driven strategies for website optimization across multiple products.
• Conduct site architecture optimization to enhance URL hierarchy and internal linking.
• Manage web content governance, ensuring alignment with SEO best practices and UX principles.
• Collaborate with Product, Creative, and Marketing teams for site enhancements related to campaigns and product launches.
• Analyze customer journeys and optimize page speed to meet Core Web Vitals standards.
• Create personalized experiences using Mutiny to target key accounts with relevant content.
• Assist with website redesign efforts, including WordPress page creation and content strategy.
• Ensure stakeholder signoff at key project points and communicate project status regularly.

Requirements

• Proven experience in managing a B2B brand's website with a focus on SEO and user experience.
• Strong knowledge of technical SEO, including structured data and crawling.
• Expertise in WordPress website management and SEO tools.
• Advanced skills in Google Analytics, Google Search Console, Google Tag Manager, Hotjar, and SEMRush.
• Solid understanding of HTML, CSS, and JavaScript for effective collaboration with developers.
• Experience in site architecture optimization and improving Core Web Vitals.

Nice-to-haves

• Experience with digital experience tech platforms like Optimizely, Mutiny, HubSpot, or Salesforce Marketing Cloud.
• A passion for Foursquare and its mission of building the world's best location platform.

Benefits

• Flexible PTO
• Equipment Setup
• Employee Resource Groups
• Hybrid Work Schedule