Conversion Rate Optimization Manager

$75,000 - $130,000/Yr

Boll & Branch - Summit, NJ

Full-time - Mid Level

Remote - Summit, NJ

101-250 employees

About the position

As a Conversion Rate Optimization (CRO) Manager on the E-Commerce team, you will be responsible for ideating, managing, and analyzing A/B tests to increase website traffic conversion and drive incremental revenue through our e-commerce funnel. This role involves creating a cohesive strategy that maximizes company KPIs by enhancing the customer journey from first click to purchase. The ideal candidate will focus on personalizing onsite experiences and identifying opportunities for optimization through collaboration with internal stakeholders.

Responsibilities

• Analyze website traffic and user behavior to identify opportunities for optimization
• Manage testing roadmap for Boll & Branch website, including testing copy, imagery, and product recommendation algorithms
• Collaborate with designers, developers, and copywriters to create and implement A/B and multivariate tests to improve conversion rates
• Work closely with cross-functional teams to ideate on new experiment ideas and drive improvement in key metrics
• Monitor and analyze test results, providing insights and recommendations for improvement
• Support E-commerce team with weekly, monthly and ad-hoc reporting and insight needs
• Stay up-to-date with industry trends and best practices in CRO

Requirements

• 3+ years of experience in Conversion Rate Optimization or related field
• Experience within ecommerce is a must
• Previous experience with A/B testing tools (ex. Optimizely) and web analytics tools (ex: Looker) is a must
• Strong analytical skills, with the ability to compile reports, interpret data, and draw actionable insights
• Team player with excellent communication skills that works effectively with cross-functional teams
• Proven track record of successfully optimizing conversion funnels and increasing conversion rates through rigorous experimentation and analysis
• Project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Highly organized and detail-oriented
• Experience with a Content Management/Landing Page System (ex. Shopify, Sanity, Instapage) is a plus
• Experience with Segment, Looker, or Mixpanel is a plus
• Bachelor's Degree or equivalent experience preferred

Nice-to-haves

• Experience with Segment, Looker, or Mixpanel is a plus
• Experience with a Content Management/Landing Page System (ex. Shopify, Sanity, Instapage) is a plus

Benefits

• Commuter assistance
• Health savings account
• AD&D insurance
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Work from home
• Employee assistance program
• Vision insurance
• Employee discount
• Gym membership