Conversion Rate Optimization Specialist, Marketing

Vivint - Provo, UT

Full-time - Mid Level

Onsite - Provo, UT

Administrative and Support Services

About the position

Welcome to the intersection of energy and home services. At NRG, we're driven by the idea of a smarter, cleaner, more connected future—and the possibilities that will bring to the world and to the 7.3 million customers we serve. Vivint Smart Home, an NRG-owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes. As a Conversion Rate Optimization (CRO) Specialist, you will play a key role in our A/B testing efforts, focusing on key customer platforms and top Digital Marketing channels. You will collaborate closely with web operations colleagues and manage testing for our core vivint.com website and customer upgrade platform. In this vital position, you will contribute to aligning our website with business objectives while driving year-over-year growth in conversion rates.

Responsibilities

• Propose, define, build, and evaluate A/B tests to enhance website conversion rates and optimize key acquisition funnels.
• Manage the testing and optimization process for the customer upgrade website and the core vivint.com website to ensure clean, quality data.
• Create and launch a personalization program to enhance the online customer experience.
• Manage the QA process of all new tests to ensure a website free from bugs.
• Conduct user research through heatmaps, user surveys, and interviews to gain insights into user behavior and preferences.
• Analyze test data and provide actionable recommendations for the business based on the results.

Requirements

• 1-3 years of A/B testing experience
• Strong program management and organization skills
• Ability to juggle multiple timelines, prioritize projects, and see them through
• Strong strategy skills; ability to create clear, complete, and concise action plans
• Self-directed with the ability to work independently towards objectives
• A strong analytical mind with expertise analyzing data through Google Analytics (UA, GA4), A/B testing platforms, Mixpanel, and Tableau preferred.

Benefits

• Health insurance
• On-site gym
• Dental insurance
• Vision insurance
• 401(k) matching
• Gym membership
• Life insurance
• Food provided