Coordinator, Brand Marketing (NARS)

$68,598 - $94,328/Yr

Shiseido Americas Corporation - New York, NY

Full-time - Entry Level

New York, NY

Chemical Manufacturing

About the position

The Coordinator, Brand Marketing plays a pivotal role in advancing NARS' marketing objectives and strategies within the competitive US market. This position is essential for updating and maintaining key marketing tools that are integral to supporting business strategy and brand growth. The Brand Coordinator ensures that NARS remains agile and responsive to market dynamics, facilitating strategic decision-making and effective resource allocation. In addition to managing essential marketing tools, the coordinator supports the timely delivery of US forecasts, collaborating closely with cross-functional teams to gather and disseminate information. This role encompasses a diverse range of responsibilities, from conducting comprehensive market research and competitive analysis to supporting external partnerships and facilitating the execution of innovative marketing initiatives. With a keen eye for detail and a proactive approach, the coordinator enhances communication and collaboration across the organization, ensuring alignment on marketing strategies and initiatives that resonate with consumers and drive business growth.

Responsibilities

• Support the Brand Manager with day-to-day management by providing up-to-date launch timing and innovation information.
• Engage proactively with cross-functional teams to drive initiatives and maintain accurate launch calendars by incorporating retailer updates and communicating changes to stakeholders.
• Oversee the forecasting process to ensure timely submission of marketing forecasts, including creating fact sheets and updating forecast trackers.
• Coordinate sample forecasts and manage pre-series forecasting activities, conducting shade penetration for key launches.
• Support the Brand Manager with developing comprehensive 360-degree launch decks, managing launch recaps, capturing feedback, and communicating key learnings to stakeholders.
• Foster relationships with external partners to enhance brand affinity and loyalty, strategically distributing product and tactical information.
• Conduct comprehensive market research and deep dives to track and analyze key competitor activities, new product launches, and promotional campaigns.
• Identify industry trends and shifts in consumer behavior to provide actionable insights and strategic recommendations.
• Summarize research findings into clear reports and presentations to support strategic decisions and marketing initiatives.
• Support the Brand Marketing Team with ad hoc requests and analyses using tools like Item Master Attribute and NPD.
• Coordinate and compile information for meetings and major presentations, and prepare, maintain, and distribute marketing documents and reports.

Requirements

• Bachelor's degree in marketing, Business, or related field, preferably 2 years of work experience.
• Proven experience in marketing coordination or similar role.
• Prior experience in the beauty industry is a plus, bringing valuable insights and expertise to the role.
• Strong understanding of beauty marketing, consumers, and social media platforms.
• Exceptional oral, written, communication and presentation skills, with the ability to articulate ideas clearly and persuasively to others.
• Analytical mind with strong problem-solving skills.
• Ability to effectively manage multiple priorities, meet deadlines, and adapt to changing priorities in a fast-paced environment.
• A proactive, energetic team-oriented individual with strong interpersonal, creative and leadership skills.
• A self-starter with a go-getter attitude and an eagerness to grow, learn new skills, and pick up new tasks as they grow in the role.
• Software expertise in MS Word, Excel, PowerPoint.

Nice-to-haves

• Experience in digital marketing strategies and campaigns.
• Familiarity with market research tools and methodologies.
• Knowledge of competitive analysis techniques.

Benefits

• Competitive salary range of $32.98 - $45.35 per hour.
• Equal Opportunity Employer status, promoting diversity and inclusion in the workplace.