COORDINATOR - DIGITAL MARKETNG

Unclassified - New Cumberland, WV

Full-time

New Cumberland, WV

About the position

The position is focused on facilitating content development for various digital platforms, including social media, websites, email marketing campaigns, and mobile presence. The role requires maintaining a regular social media presence and ensuring that all content across platforms is current and engaging. This includes initiating new social media campaigns and online paid advertising as directed by management, as well as creating, deploying, and maintaining regular email marketing campaigns. The individual will also be responsible for managing the online reputation of the property through platforms such as Yelp, TripAdvisor, and Google, ensuring that digital assets reflect ongoing promotions and marketing efforts. In addition to content management, the role involves taking direction from the property Marketing Department and company executives to achieve desired goals in online sales and audience engagement. The individual will assist with special promotional operations and accommodate creative asset needs, collaborating closely with property management on upcoming initiatives and objectives. The position also requires coordinating the implementation of new technology, processes, and policies established by company management, as well as making adjustments based on monthly online marketing reports and budgets. The candidate will need to understand and communicate club rules, promotion details, and property issues to guests while safeguarding the confidentiality of all departmental, company, and guest records. Familiarity with various software programs such as Oasis, InfoGenesis, and Etix is necessary to fulfill job requirements. The role may also include other duties as assigned by management.

Responsibilities

• Maintains regular social media presence and content posting.
• Ensures website/mobile content is up to date.
• Initiates new social media and online paid advertising as directed by management.
• Creates, deploys, and maintains regular email campaigns.
• Maintains Mountaineer's online reputation through channels such as Yelp, TripAdvisor, Google, etc.
• Ensures property digital assets reflect current and ongoing promotions.
• Takes direction from property Marketing Department and company executives to reach desired goals in online sales and audience.
• Assists with special promotional operations and accommodates creative asset needs.
• Collaborates with property management on upcoming initiatives and objectives.
• Coordinates implementation for new technology, processes and policies established by company management.
• Assists in executions related to adjustments or new initiatives based on monthly online marketing reports and budgets.
• Understand and communicate club rules, promotion rules, promotion details, and on property issues to guests.
• Safeguard the confidential nature of all departmental, company, and guest records.
• Will be required to work with Oasis, InfoGenesis, Etix, and other necessary programs in order to fulfill job requirements.
• All other duties as assigned.

Requirements

• Experience with Internet marketing-related technologies and applications, including HTML, Adobe CS, and content management systems.
• Expert in use of social networking websites to effectively promote strategic business goals.
• Expert online communicator with demonstrated writing, editing, and proofreading skills.
• Ability to display a casual and friendly, yet professional online voice.
• Self-starter with a strong work ethic.
• Comfortable using web analytics tools to analyze and make recommendations regarding social media, and email marketing campaigns.
• Capacity to establish and maintain effective working relationships with management, staff, co-workers, and partners.
• Ability to work in a complex deadline-oriented environment, and multi-task with little supervision.
• Must have excellent customer service and communication skills, be polite, and present a neat appearance at all times.
• Must have working knowledge of MS Office.
• Must be able to maintain confidentiality.
• Must exhibit excellent judgment and high moral integrity.
• The ability to work with others as a team in an efficient manner.
• You will need to be available to work all shifts.
• The ability to work in a fast-paced environment.
• You must be at least 21 years old.
• You also must be able to pass a background investigation and obtain and maintain a WV Racing License.

Nice-to-haves

• Bachelor's degree from an accredited college (or equivalent experience) with a concentration in Communications, Marketing, Journalism and/or related field.