Coordinator, Events and Marketing, Wharton AI & Analytics Initiative

$43,919 - $60,000/Yr

University of Pennsylvania - Philadelphia, PA

Full-time - Entry Level

Philadelphia, PA

1,001-5,000 employees

Educational Services

About the position

The University of Pennsylvania, a prestigious Ivy League institution, is seeking a Coordinator for Events and Marketing within the Wharton AI & Analytics Initiative (WAIAI). This role is pivotal in supporting the planning and execution of a diverse range of events, including in-person, virtual, and hybrid formats. The Coordinator will work closely with the Associate Director of Strategic Planning and Events Lead, as well as the Director of Marketing and Communications, to ensure that all event logistics, marketing, and registration processes are streamlined and effective. The position requires a proactive approach to managing event registration platforms, developing marketing strategies, and fostering relationships with student organizations to enhance event participation and visibility. In this role, the Coordinator will be responsible for implementing logistics for various events such as technical workshops, student programming, annual conferences, and webinars. They will serve as the resident expert on event management platforms, creating and managing registration templates, and providing training to WAIAI staff. The Coordinator will also lead the execution of event marketing efforts, utilizing email, social media, and web channels to promote events effectively. Communication with stakeholders regarding marketing deadlines and expectations is essential, as is the ability to analyze data to inform future strategies and initiatives. The ideal candidate will possess a Bachelor's degree and have 2-3 years of relevant experience in event coordination and marketing. Strong interpersonal skills, excellent communication abilities, and a knack for creative problem-solving are crucial for success in this role. The Coordinator will also support the infrastructure of events, including space management and documentation, contributing to the overall success of the WAIAI's initiatives.

Responsibilities

• Supports and implements the logistics for WAIAI's portfolio of in-person, virtual, and hybrid events.
• Streamline event marketing and registration processes using technology platforms.
• Serves as the event management platform resident expert, building and managing event registration for flagship events.
• Establishes event registration templates and trains WAIAI staff.
• Leads execution of event marketing under the guidance of the Director of Marketing and Communications.
• Utilizes email, social media, and web channels for event marketing.
• Communicates event marketing deadlines, expectations, and needs with stakeholders.
• Fosters relationships with student boards and clubs to develop and execute grassroots marketing efforts for student events and programs.
• Analyzes data and reports to the Associate Director of Strategic Planning and Events Lead to help develop strategies, initiatives, and processes for event marketing and technology management.
• Supports event infrastructure such as event space management, calendars, and documentation.

Requirements

• Bachelor's degree required.
• 2-3 years of experience in event coordination and marketing.
• Strong interpersonal skills and ability to work on a team.
• Excellent communication skills (speaking, writing, and listening).
• Flexibility and creative problem-solving abilities.
• Ability to work independently.

Nice-to-haves

• Experience with event management software and technology platforms.
• Familiarity with social media marketing strategies.
• Knowledge of data analysis and reporting tools.

Benefits

• Adoption assistance
• Continuing education credits
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance