Coordinator for Student Union Communication and Marketing

University of Hawaii - Honolulu, HI

Full-time - Mid Level

Honolulu, HI

Educational Services

About the position

The Coordinator for Student Union Communication and Marketing at the University of Hawaii is responsible for planning, organizing, implementing, and evaluating marketing and promotional strategies for the student union program. This role involves guiding student leaders, overseeing content creation for various media platforms, and ensuring effective communication and marketing efforts that align with the university's mission. The coordinator will also manage relationships with campus clients and local businesses, while providing training and support to student organizations.

Responsibilities

• Plan, organize, implement, and evaluate promotions, marketing, sales, advertising, and partnership functions for the student union program.
• Guide and support student leaders in recruitment, supervision, training, and evaluation of student volunteers and staff.
• Perform research and analyze data to develop strategic initiatives for student life communications and marketing.
• Oversee the Campus Center Graphics department and implement a student development curriculum.
• Collaborate with student union leadership to develop marketing strategies that address student life program needs.
• Manage content creation for the Student Life and Development website and social media channels.
• Design and create social media graphics and videos to ensure high-quality content.
• Analyze social media data and stay updated with trends and platform updates.
• Develop and maintain positive public relations with campus clients and local businesses.
• Ensure compliance with university regulations in media service transactions and reporting.
• Develop and revise policies and procedures for promotions and marketing of student union programs.
• Exercise budgetary direction and accountability for delegated accounts.
• Provide organizational advising and support to student organizations to improve leadership skills.
• Participate in professional development opportunities and engage in relevant professional associations.

Requirements

• Bachelor's degree in advertising, marketing, mass media, communications, journalism, business administration, or related field.
• 3 years of progressively responsible professional experience in educational services or public relations using multimedia platforms.
• Considerable knowledge of multimedia communication and marketing principles, including digital platforms and advertising.
• Ability to resolve complex problems using creative reasoning and logic.
• Strong written and verbal communication skills, with the ability to prepare reports and presentations.
• Ability to establish and maintain effective working relationships with various stakeholders.
• Proficiency in personal computer applications, including word processing and financial management software.

Nice-to-haves

• Master's degree in business administration, communications, or a related field.
• Experience in leading others and managing employee relations.
• Skilled in collaborative problem-solving.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling