Coordinator, Grassroots Marketing

Philadelphia Union - Chester, PA

Full-time - Intern

Remote - Chester, PA

About the position

The Philadelphia Union is seeking an energetic and collaborative Coordinator, Grassroots Marketing to drive the Philadelphia brand throughout Philadelphia. This role is pivotal in building relationships with key stakeholders in the community, generating new leads for Phang's Kids Club, and providing access to the game and brand to drive fandom. The Coordinator will help develop and execute the Club's grassroots and community marketing strategy, working across all business functions of the Club, primarily collaborating with community, digital and social, and ticket sales teams. The Coordinator will be responsible for managing an event schedule that includes over 150 events per year, focusing on youth soccer and community events. This includes arranging all necessary materials and equipment for events, actively seeking new event opportunities, and coordinating logistics for Union player appearances. The role also involves managing the mascot program, including scheduling and payroll for performers, and ensuring the mascot's digital content is up to date. In addition to event management, the Coordinator will assist with game day activities, including determining space layout for home games, scheduling interns for plaza activities, and interacting with fans to promote upcoming events. The position requires a proactive approach to community engagement and a strong understanding of the Philadelphia youth soccer landscape.

Responsibilities

• Build and manage an event schedule for over 150 events per year, focusing on youth soccer and community events.
• Arrange all needed materials and equipment for executing events, including giveaways and sponsorship materials.
• Actively seek and schedule new event opportunities for the Union.
• Hire, schedule, and communicate with Event Operations interns for each event.
• Coordinate Union player requests for events and prepare necessary materials for player appearances.
• Arrange ideation and ordering of promotional premiums/giveaways for the marketing department.
• Communicate logistics and event details with event point of contact, sponsors, and partners.
• Collaborate with digital and social teams for content capture and posting plans.
• Determine overall space layout for each home game in collaboration with Marketing and Game Ops teams.
• Assist the Game Operations team with setup and execution of planned promotions on game day.
• Interact with fans at the Union table, promoting upcoming events and giving away prizes.
• Manage event scheduling for the Union mascot and maintain mascot costuming and materials.

Requirements

• Bachelor's degree required, preferably in Marketing, Event Marketing, or Sports Management.
• Preferred minimum of 1-2 years of experience in marketing and/or event management.
• Valid driver's license is required.
• Ability to lift up to 50 pounds frequently.
• Availability to work nights and weekends is necessary.
• Strong organizational, interpersonal, and planning skills.

Nice-to-haves

• Prior street team management experience.
• Experience serving as a brand ambassador.
• Experience managing kid's clubs.
• Knowledge of Philadelphia youth soccer.
• Knowledge of the Philadelphia event landscape.
• Experience working with mascots.

Benefits

• Comprehensive benefits package including three medical options, vision and dental coverage.
• Flexible spending & health savings accounts.
• Pre-tax and Roth 401k with up to 4% match after 90 days of service.
• Company-paid life insurance and disability.
• Paid holidays and PTO days annually.
• Wellness reimbursements through Independence Blue Cross.
• Hybrid office schedule allowing remote work on Mondays and Fridays.
• Summer Friday hours.
• 50% merchandise discount.
• Other league and partner discounts.
• Complimentary or discounted tickets.
• 24/7 state-of-the-art Fitness Center and locker rooms.
• On-site Café with grab-and-go options, salad bar, and grill!