Coordinator, Influencer & Content Marketing

About the position

The Coordinator, Influencer & Content Marketing at Universal Music Group will support the creator marketing team by coordinating influencer and content marketing strategies for Urban and Pop/Rock releases. This role involves managing relationships with influencers, executing marketing campaigns, and providing analytical support to enhance digital marketing efforts.

Responsibilities

• Coordinate day-to-day influencer and content marketing strategy for Interscope Records.
• Develop and maintain strong relationships with influencers on behalf of Interscope Records.
• Manage creator campaigns across key digital platforms.
• Track and aggregate influencer content across social platforms.
• Develop and maintain databases of key data points including account growth, budget tracking, CRM data, pitching, links, and social media influencers.
• Support head of urban digital marketing team by creating in-house campaigns for Spotify, Apple, and email collection.
• Execute online advertising campaigns to drive streams, followers, engagement, and growth.
• Provide support for scheduling social media posts and plans for artist and label accounts.
• Maintain department and platform best practices.
• Compile monthly reports for marketing and analysis.
• Assist in scheduling meetings and providing agendas along with other support as required.
• Actively participate in team meetings, discussions, and planning activities.
• Reconcile Digital Marketing invoices and expenses.
• Identify key marketing moments/releases and assist in executing the initiatives.

Requirements

• Minimum of 1+ years experience working within the music industry.
• Strategic understanding of paid and unpaid content collaborations for Interscope and its artists.
• Awareness of urban and pop culture trends, key internet trends, apps, and influencers.

Benefits

• Comprehensive medical, dental, vision, and FSA options.
• 100% coverage for out-patient mental health services.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
• A lifetime fertility support allowance of $30,000 to plan participants.
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3-weeks PTO for non-exempt employees.
• 2-weeks paid Winter Break.
• 10 Company Holidays (including Juneteenth and Wellbeing Day).
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.