Coordinator, Marketing and Communications - Western Kentucky University

$44,803 - $47,840/Yr

Western Kentucky University - Bowling Green, KY

Full-time

Bowling Green, KY

Educational Services

About the position

The Marketing and Communications Coordinator at Western Kentucky University is responsible for developing and executing marketing strategies aimed at enhancing undergraduate enrollment. This role involves managing communication plans, creating engaging content, and analyzing the effectiveness of marketing efforts to increase prospective student inquiries and matriculation.

Responsibilities

• Support the department's mission to develop marketing and recruitment resources.
• Assist with the development, maintenance, and implementation of comprehensive communication and marketing plans.
• Manage project timelines for maximum effectiveness.
• Create and maintain dynamic email templates using HTML, CSS, and liquid markup.
• Serve as the primary website manager for the Undergraduate Office of Admissions.
• Create and publish content across multiple social media accounts and platforms.
• Record data including reach, spend, and outcomes of all projects to monitor marketing effectiveness.
• Develop and implement digital marketing campaigns incorporating SEO, social media features, digital advertising strategies, and video campaigns.

Requirements

• Bachelor's degree in marketing, public relations, professional writing, or a related field.
• Minimum of one year of experience in a professional team environment.
• Strong writing and copywriting skills.

Benefits

• Equal employment and educational opportunities for all individuals.
• Reasonable accommodations for persons with disabilities.