Coordinator, Marketing and Fan Development

National Collegiate Athletic Association - Princeton, NJ

Full-time - Entry Level

Princeton, NJ

General Merchandise Retailers

About the position

The Coordinator, Marketing & Engagement at Princeton University will support and staff marketing initiatives for all athletics programs, focusing on ticketed home events. This role involves graphic design, content creation, and event support, requiring work during nights and weekends.

Responsibilities

• Create and implement marketing and promotional strategies for Princeton's 38 varsity teams, focusing on seven ticketed sports.
• Lead marketing plans and game day execution for 2-3 ticketed sports, including planning, advertising, and event promotions.
• Support marketing for non-ticketed sports through social media campaigns and promotional activities.
• Manage the departmental Kids Club and create youth-centric content to engage community members.
• Oversee the Student Fan club and collaborate with student board for promoting key matchups.
• Work with the External Relations Team to implement larger departmental initiatives.
• Promote attendance and fan engagement in collaboration with campus colleagues.
• Assist the Ticket Office with group sales strategies to grow ticket holder base.
• Create and design departmental publications and digital advertisements.
• Serve as a liaison to external graphic design groups and manage select projects.
• Act as the primary liaison to student workers and casual hourly employees.
• Work at games and events on nights and weekends, with some travel required.

Requirements

• Bachelor's degree required.
• 1-3 years of experience in athletic marketing or a similar field.
• Strong writing skills and ability to represent the Department of Athletics.
• Ability to create effective promotional materials.
• Organizational skills to manage multiple tasks and meet deadlines.
• Knowledge of digital and social media landscapes.
• Graphic design knowledge and experience with multimedia storytelling and editing tools.

Nice-to-haves

• Experience with Premier, Photoshop, Illustrator, and InDesign.