Coordinator, Marketing & Communications

$44,000 - $50,000/Yr

University of Utah - Salt Lake City, UT

Full-time - Entry Level

Hybrid - Salt Lake City, UT

Educational Services

About the position

The University Connected Learning (UCL) Marketing and Communications (MarComm) department seeks a skilled, task-driven, data-oriented and organized marketing professional who will play a key role in our success. You will be responsible for a variety of tasks, including project managing key campaigns for our core programs, assisting in the development and management of marketing budgets, analyzing data to identify consumer trends, trafficking ads through our media agency of record and supporting strategic planning through market research - among other relevant responsibilities. This is a hybrid in person/work from home, entry-level opportunity for an individual who will gain valuable marketing and communications experience working for a major higher education institution with career growth potential.

Responsibilities

• Coordinate MarComm campaign execution plans using project management systems for key programs to ensure execution partners meet execution deadlines.
• Meet with internal clients to ensure clear expectations on strategic priorities and overall project execution are established and met.
• Collaborate with cross-functional teams to provide data-driven insights that inform marketing decisions.
• Serve as a liaison to various cross-functional internal teams including finance, legal, HR and purchasing.
• Develop content and/or written communications for various MarComm needs.
• Coordinate the development, management, maintenance and reconciliation of the UCL MarComm budget and payment card systems.
• Analyze marketing data, generate reports, and identify opportunities to optimize spending and improve future performance for program marketing campaigns.
• Assist with vendor relations including procurement, onboarding, contract approvals/negotiations, day-to-day communications, product ordering, billing, as well as ad trafficking/asset turnover.
• Participate in marketing events both on and off campus, such as tabling events, public speaking engagements, information sessions, and other related activities.
• Communicate and maintain relationships with program faculty and staff to ensure consistent flow of information and efforts to enroll new students.
• Coordinate and assist in creating internal and external communications to prospective and admitted students.
• Contribute to marketing efforts by participating in social media campaigns, public relations opportunities, and promotional events.
• Effectively utilize standard office software applications to prepare briefs, correspondence, presentations, and reports related to job responsibilities.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related area, or equivalency (one year of education can be substituted for two years of related work experience).
• One year of related experience and demonstrated human relations and effective communication skills required.

Nice-to-haves

• Experience working with budgets and financial data.
• Skilled in managing multiple tasks with competing timelines.
• Strong analytical and problem-solving skills.
• Knowledge of various marketing principles, best practices, media channels and types of media/creative deliverables.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with data visualization tools.

Benefits

• Eligible new hires with prior URS service may elect to enroll in URS.
• The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds.