University of Utah Health - Salt Lake City, UT

posted 6 months ago

Part-time - Entry Level
Remote - Salt Lake City, UT
501-1,000 employees
Hospitals

About the position

The Coordinator, Marketing & Communications position at the University of Utah Health is an exciting opportunity for individuals passionate about marketing and communications within a higher education setting. This role is designed for a self-driven, detail-oriented professional who enjoys analyzing data, managing execution timelines, and coordinating marketing campaigns. The successful candidate will be part of the University Connected Learning (UCL) team, which plays a vital role in connecting the local and global community to the University of Utah. Founded in 1906, UCL enrolls over 25,000 learners annually and is dedicated to enhancing learning and teaching through various programs, including Continuing Education, UOnline, and Digital Learning. In this hybrid role, the Coordinator will be responsible for managing the UCL MarComm budget, analyzing marketing data to identify consumer trends, and supporting strategic planning through market research. The position requires collaboration with cross-functional teams, including finance, legal, HR, and purchasing, to ensure that marketing initiatives align with university regulations and goals. The Coordinator will also assist with vendor relations, project management, and the development of written communications for various marketing needs. This entry-level position offers valuable experience and career growth potential within a major higher education institution. The ideal candidate will possess strong analytical and problem-solving skills, excellent communication abilities, and proficiency in Microsoft Office Suite. Experience with data visualization tools and knowledge of marketing principles and best practices will be advantageous. This role is perfect for someone looking to make a significant impact in the marketing and communications field while contributing to the mission of improving access to higher education.

Responsibilities

  • Coordinate the development, management, maintenance, and reconciliation of the UCL MarComm budget and payment card systems, ensuring alignment with team goals and university regulations.
  • Analyze marketing data, generate reports, and identify opportunities to optimize spending and improve future performance for program marketing campaigns.
  • Assist with vendor relations including procurement, onboarding, contract approvals/negotiations, day-to-day communications, product ordering, billing, as well as ad trafficking/asset turnover.
  • Coordinate MarComm campaign execution plans using project management systems for key programs to ensure execution partners meet execution deadlines.
  • Meet with internal clients to ensure clear expectations on strategic priorities and overall project execution are established and met.
  • Collaborate with cross-functional teams to provide data-driven insights that inform marketing decisions.
  • Serve as a liaison to various cross-functional internal teams including finance, legal, HR, and purchasing.
  • Develop content and/or written communications for various MarComm needs.
  • Perform various other duties as assigned by MarComm leadership.

Requirements

  • Bachelor's Degree in Marketing, Communications, or a related area, or equivalency (one year of education can be substituted for two years of related work experience).
  • One year of related experience and demonstrated human relations and effective communication skills required.
  • Experience in different styles of writing, publishing software packages, and advertising concepts may be preferred.
  • Experience working with budgets and financial data is preferred.
  • Strong analytical and problem-solving skills are required.
  • Knowledge of various marketing principles, best practices, media channels, and types of media/creative deliverables is essential.
  • Excellent communication and interpersonal skills are necessary.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Experience with data visualization tools is preferred.

Nice-to-haves

  • Experience in different styles of writing and publishing software packages.
  • Knowledge of advertising concepts and media channels.

Benefits

  • Continuing education credits
  • Work from home
  • Retirement plan
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