Coordinator Marketing /Workforce Education Programs

Collier County Public Schools

Full-time - Entry Level

Educational Services

About the position

The Coordinator of Marketing / Workforce Education Programs is a pivotal role within the Collier County Public Schools system, specifically located at Lorenzo Walker Technical College and Immokalee Technical College. This position is designed for individuals who are passionate about education and have a strong background in marketing and communication. The primary focus of this role is to develop, implement, and manage marketing strategies that promote workforce education programs. The coordinator will work closely with faculty, staff, and community partners to enhance the visibility and appeal of educational offerings, ensuring that they meet the needs of students and the local workforce. In this role, the coordinator will be responsible for creating promotional materials, managing social media campaigns, and organizing events that showcase the programs available at the colleges. The position requires a creative mindset, as the coordinator will need to design engaging content that resonates with potential students and stakeholders. Additionally, the coordinator will analyze marketing data to assess the effectiveness of campaigns and make informed decisions for future initiatives. Collaboration with various departments within the colleges is essential to ensure that marketing efforts align with educational goals and community needs. The ideal candidate will possess strong communication skills, both written and verbal, and have a proven track record in marketing or public relations. This role is not only about promoting programs but also about building relationships within the community to foster partnerships that enhance educational opportunities. The coordinator will also be involved in strategic planning to ensure that marketing efforts are sustainable and impactful, contributing to the overall mission of the Collier County Public Schools system.

Responsibilities

• Develop and implement marketing strategies for workforce education programs.
• Create promotional materials and content for various platforms.
• Manage social media accounts and online presence for the colleges.
• Organize events to promote educational offerings and engage the community.
• Collaborate with faculty and staff to align marketing efforts with educational goals.
• Analyze marketing data to assess campaign effectiveness and inform future strategies.
• Build and maintain relationships with community partners and stakeholders.

Requirements

• Bachelor's degree in Communication/Media, Public Relations, Graphic Design, or a related field.
• Three (3) years of related experience in marketing or public relations.

Nice-to-haves

• Experience in educational marketing or workforce development programs.
• Proficiency in graphic design software and social media management tools.
• Strong analytical skills to interpret marketing data.

Benefits

• Competitive salary within the non-bargaining range.
• Opportunities for professional development and training.
• Supportive work environment focused on education and community engagement.