Coordinator, Marketing

University of Utah - Salt Lake City, UT

Part-time - Entry Level

Salt Lake City, UT

Educational Services

About the position

The Coordinator of Marketing & Communications at the Pioneer Theatre Company (PTC) plays a crucial role in supporting the Director of Marketing and Communications in the development and execution of a comprehensive marketing strategy aimed at generating $2.5 million in earned income from ticket sales. This position is essential for maintaining the theatre's presence on campus and in the community, ensuring that marketing efforts are aligned with the theatre's goals and objectives. The Coordinator will be responsible for a variety of tasks that include managing relationships with university communications, crafting press releases, and overseeing promotional activities to enhance brand awareness and drive ticket sales. In this role, the Coordinator will serve as the primary marketing contact for the theatre, dedicating 50% of their time to maintaining effective communication with the university and the public. This includes creating and distributing press releases, managing social media accounts, and coordinating marketing communication projects. The Coordinator will also be responsible for the production of promotional materials, ensuring that all communications are well-crafted and effectively disseminated. Additionally, the Coordinator will act as the Editor for PTC playbills, dedicating 20% of their time to collecting, writing, and editing content for 7-8 playbills annually. This involves collaboration with stage management and development teams to gather accurate show data and sponsor recognition, as well as working with a third-party publisher to ensure timely production and distribution of the playbills. The remaining 30% of the Coordinator's responsibilities will include creating and updating website content, as well as performing other marketing and public relations duties as assigned. The ideal candidate will possess strong writing skills, familiarity with various software tools, and a passion for the performing arts, contributing to the overall success of the Pioneer Theatre Company.

Responsibilities

• Serve as the Marketing Coordinator for the theatre, maintaining relationships with University communications and creating press releases.
• Coordinate and implement marketing communication projects, including public relations, social media management, and brand awareness.
• Coordinate promotions, including printing, mailing, and delivery of promotional materials.
• Write and produce written communications tools, assisting the Director as needed.
• Serve as Editor of PTC playbills, collecting, writing, and editing content for 7-8 playbills per year.
• Work with Stage Management to collect accurate show data, bios, and headshots for playbills.
• Collaborate with Development to collect sponsor recognition for playbills.
• Work with a third-party publishing house on proofing and printing playbills.
• Create website content and perform regular updates as needed.
• Perform other marketing or public relations duties as assigned.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related area, or equivalency (one year of education can be substituted for two years of related work experience).
• One year of related experience and demonstrated human relations and effective communication skills required.
• Familiarity with Microsoft Office Suite and Macintosh platform.
• Experience with social media platforms such as Facebook, Twitter, Instagram, and TikTok.
• Must have a valid Driver's License.

Nice-to-haves

• Experience with Adobe CS Suite (Photoshop, InDesign, Acrobat, Audition).
• Familiarity with iMovie or Premiere.
• Experience with Constant Contact.
• Website content management experience with WordPress, Joomla, Squarespace, or similar.