Coordinator, Marketing

$75,000 - $80,000/Yr

United Talent Agency - New York, NY

Full-time - Entry Level

New York, NY

Administrative and Support Services

About the position

UTA Entertainment and Culture Marketing is seeking a Coordinator for the Next Gen Marketing team. This team focuses on connecting brands with the next generation of consumers through research, insights, strategy, community building, and creative campaigns that resonate with Gen Z. The Coordinator will play a crucial role in servicing a high-profile key client account, working closely with client service leadership and the influencer marketing team. The ideal candidate should possess a passion for social and influencer strategy, creative ideas, organization, team leadership, and problem-solving skills to address client challenges. As part of UTA Marketing, a division of a leading global talent and entertainment company, the Coordinator will be involved in a variety of marketing initiatives for some of the world's biggest brands, including Delta Air Lines, General Motors, SC Johnson, JanSport, Google, and LinkedIn. The role involves leading client and internal communication, overseeing bespoke communities of micro-influencers and brand fans, and managing project timelines to ensure deliverables meet the highest standards. The Coordinator will also help clients immerse themselves in culture by keeping them informed about cultural moments, emerging creators, and trends. In addition, the Coordinator will be responsible for setting the strategic direction of presentations, managing account budgets, leading creative ideation for campaigns, and project managing a team of 3-5 specialists. This position requires a deep understanding of social media, influencer culture, and the ability to communicate effectively with both clients and internal teams. The Coordinator will also work with the IQ team to understand measurement and KPIs for the account's campaigns, ensuring that all client deliverables are completed to the highest standards.

Responsibilities

• Lead client and internal communication by setting strategic agendas and keeping clients updated.
• Oversee bespoke communities of micro influencers, brand fans, and everyday consumers to create brand advocacy.
• Build and oversee timelines, understanding how different factors impact deliverables and deadlines.
• Spearhead project management by managing all timelines and internal/external check-ins.
• Ensure all client deliverables are completed to the highest standards of the brand and UTA.
• Help clients immerse themselves in culture by keeping them updated with cultural moments and trends.
• Set the strategic direction of presentations by leading deck creation and assigning tasks to team members.
• Oversee the account budget while keeping the client updated on talent and production costs.
• Lead creative ideation for campaigns, social content, and cultural brand integration.
• Manage up to Next Gen leadership to keep them informed about work, challenges, and successes on the account.
• Keep the internal team and clients informed about category trends online and in real life.
• Work with the IQ team to understand measurement and KPIs for the account's campaigns.
• Create beautifully designed presentations that showcase creative ideas and strategy.
• Connect brands with the next generation of consumers by understanding their sentiments and interests.
• Project manage a team of 3-5 specializing in talent, social strategy, measurement, and account support.

Requirements

• 4+ years of experience in account management or social media strategy, preferably at a creative, social media, or influencer agency.
• Bachelor's degree strongly preferred.
• Deeply engaged with social media, influencer, and entertainment culture.
• High degree of motivation and initiative, with creative and critical thinking skills.
• Unmatched communication skills that put clients at ease and motivate internal team members.
• Strong foundation in project and timeline management and task delegation.
• Impeccable organizational and time management skills with strong attention to detail.
• Ability to navigate a fast-paced, multifaceted environment.
• Ability to see and communicate the big picture innovatively and identify opportunities based on trends.
• Ability to run impactful presentations and communicate ideas effectively.
• Proficient knowledge of Microsoft Outlook, Word, Excel, and PowerPoint.

Benefits

• Work on a team at the forefront of youth culture and trends.
• Unique opportunity to work at one of the leading global entertainment companies.
• Opportunity to do the best work of your career.
• Inclusive and diverse company culture.
• Competitive benefits and programs to support well-being.