Coordinator, Marketing

Simon Property Group - Jacksonville, FL

Full-time

Jacksonville, FL

Real Estate

About the position

The Marketing Coordinator at Simon Property Group plays a crucial role in the development and implementation of marketing programs for the St Johns Town Center. This position requires close collaboration with the Director of Marketing/Business Development, Office Administrator, and the Mall Manager to execute community-based programs and enhance retailer and community relations. The Marketing Coordinator will also handle various administrative duties related to the SBV (Shop, Dine, and Visit) initiatives and manage the gift card program. In this role, the Marketing Coordinator will serve as a liaison to tenants, effectively communicating SBV initiatives such as gift card promotions, tourism initiatives, events, and special promotions. The coordinator will be responsible for maintaining the gift card program, which includes training guest services associates and managing daily reporting. Understanding and adhering to the policies and procedures of the marketing department is essential for the successful execution of each initiative. The Marketing Coordinator will assist in the on-site management of center events, promotions, and sponsorships, ensuring that all activities are executed professionally and in a timely manner. This includes pre and post-event follow-ups to measure results and maintain the professional appearance of common areas, including marketing materials, signage, and displays. The coordinator will also work to improve the perception of the center among guests and tenants by actively marketing the center and participating in community-centric events. Additional responsibilities include managing collateral associated with events, assisting with reports and surveys related to promotions, and supporting the Director in preparing materials for trade shows. The Marketing Coordinator will also work to grow retailer participation in corporate and local events, including military discount programs and coupon books. This position requires flexibility to work varied schedules, including weekends and evenings, and may involve travel during peak seasons.

Responsibilities

• Serve as liaison to tenants in communicating SBV initiatives including Gift card, Tourism Initiatives, Events and special promotions.
• Maintain the gift card program and work directly with guest services associates, including gift card training and daily reporting.
• Understand and follow policies and procedures pertaining to each individual initiative of the marketing department.
• Assist in on-site management of center events, promotions, and sponsorships as necessary and directed, including pre and post event follow up.
• Implement platform programs in a professional and timely manner and assist in measuring results.
• Maintain a professional physical appearance of common areas of the Center including marketing materials, signage, displays, etc.
• Assist in marketing the center to tenants and customers to improve their perception of the center.
• Serve as hotel liaison for Shop and Stay Packages, Group Tours and Programs.
• Assist in the execution and coordination for the Customer Service Initiative property wide, working with all departments.
• Actively participate in the center's community-centric events, including networking and working community events.
• Assist with ordering, installation, and de-installation of collateral associated with all events, promotions, and sponsorships.
• Assist with the completion and submission of all reports and surveys associated with center events, promotions, and/or sponsorships.
• Assist Director with the coordination of materials, presentations, and preparations needed for trade shows.
• Grow retailer participation in corporate and local driven events including military discount offer program and coupon book.
• Provide support and assistance to co-workers and other departments as requested by supervisor; participate in team meetings and efforts to implement the center's projects and achieve the center's goals.
• Assist with SYF programs when necessary.
• Maintain mall website, social media communications, and collateral material.

Requirements

• College degree preferred
• 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing, tour operators, and meeting planners
• Ability to handle multiple projects simultaneously
• Event planning experience
• Well-developed oral and written skills
• Sound fiscal management and budgeting skills
• Excellent word processing, Excel, and PowerPoint skills
• Flexibility to work varied schedules including weekends and evenings