Coordinator, Marketing

Chicago Red Stars - Chicago, IL

Full-time - Entry Level

Chicago, IL

About the position

The Chicago Red Stars are seeking a Coordinator for their Marketing team to support revenue-driving and brand-building efforts across the Club. This position is critical as the organization aims to establish itself as a leader in women's soccer and promote equity and inclusion through sport. The ideal candidate will be a creative problem solver with a growth mindset, capable of balancing strategic thinking with real-time decision-making. The Coordinator will work independently while also being a collaborative team player, striving for perfection in a dynamic environment. In this role, the Coordinator will manage the entire lifecycle of marketing campaigns, from goal setting to planning, implementation, and evaluation. They will be responsible for media buying, both directly and through a media agency, and will optimize the paid media approach. The Coordinator will partner with internal digital and social media teams to utilize owned marketing channels effectively and will collaborate with the creative team to develop engaging marketing assets. Additionally, they will lead email marketing efforts and manage communication among internal stakeholders to ensure alignment on objectives and strategies. The Coordinator will leverage audience insights and data to inform marketing tactics and will track performance across initiatives to optimize the marketing mix over time. This position also requires attendance at home matches to provide game day support as needed. The Chicago Red Stars are looking for someone who is passionate about soccer and has a strong understanding of marketing principles, project management skills, and the ability to communicate effectively with various stakeholders.

Responsibilities

• Support the entire lifecycle of Chicago Red Stars marketing campaigns from goal setting to planning, implementation, and evaluation.
• Responsible for media buying (direct and through our media agency) and optimization of our paid media approach.
• Partner with internal digital and social media leads on utilizing owned and operated marketing channels to achieve campaign goals.
• Partner with the creative team on the design, development, and distribution of creative assets that drive engagement, interest, and action among our key audiences.
• Lead email marketing planning, development, and distribution.
• Manage communication among internal stakeholders to ensure clarity and alignment on core objectives, audiences, strategies, channels, timelines, budgets, deliverables, etc. throughout the project lifecycle.
• Leverage data, market insights, marketing tools, and the spectrum of marketing channels (owned, earned, and paid) to help develop and execute impactful strategic recommendations and see them through to completion.
• Support department in day-to-day marketing operations.
• Attend home matches and provide additional game day support to event or marketing staff as needed.

Requirements

• Bachelor's degree, preferably in communications or marketing, or an additional 2 years of equivalent experience in marketing in lieu of a degree.
• A background in, and passion for, soccer, sports, and/or entertainment is a plus.
• A strong understanding of how all facets of the marketing mix affect consumer motivation and bring about the desired actions.
• Strong project management, meeting management, multitasking, and organizational skills is a must.
• Media planning and buying experience or exposure is a plus.
• Metrics-driven mind, comfortable utilizing data to inform decisions and actions.
• Excellent written, verbal, and presentation skills.
• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word).
• Skills in PhotoShop, Illustrator, and/or InDesign are a plus.
• Familiarity with project management tools such as Asana.
• Resourceful, with a test-and-learn mentality.
• Strong relationship building with internal and external stakeholders.

Nice-to-haves

• Experience in sports marketing or entertainment marketing.
• Familiarity with digital marketing strategies and tools.
• Ability to work in a fast-paced environment and adapt to changing priorities.