Coordinator of Enrollment Marketing and Communications

St. Bonaventure University - Saint Bonaventure, NY

Full-time

Saint Bonaventure, NY

Educational Services

About the position

The Coordinator of Enrollment Marketing and Communications at St. Bonaventure University plays a pivotal role in enhancing the university's visibility and appeal to prospective students. This position is responsible for developing and implementing strategic marketing and communication plans that effectively promote the university's enrollment initiatives. The coordinator will work closely with various departments to ensure that all marketing materials align with the university's brand and messaging. This includes overseeing the creation of print and digital content, managing social media platforms, and coordinating outreach efforts to engage potential students and their families. In addition to content creation, the coordinator will analyze marketing data to assess the effectiveness of campaigns and make data-driven decisions to optimize future efforts. This role requires a creative mindset, strong organizational skills, and the ability to work collaboratively with faculty, staff, and external partners. The coordinator will also be responsible for organizing events and activities that promote enrollment, such as open houses, campus tours, and information sessions. The ideal candidate will have a passion for higher education and a commitment to fostering a welcoming and inclusive environment for all prospective students. This position offers an exciting opportunity to contribute to the growth and success of St. Bonaventure University by attracting a diverse student body and enhancing the overall enrollment experience.

Responsibilities

• Develop and implement strategic marketing and communication plans for enrollment initiatives.
• Create and oversee print and digital content that promotes the university's brand.
• Manage social media platforms to engage with prospective students and families.
• Analyze marketing data to assess campaign effectiveness and optimize future efforts.
• Coordinate outreach efforts to connect with potential students and their families.
• Organize events and activities that promote enrollment, such as open houses and campus tours.
• Collaborate with various departments to ensure alignment of marketing materials with university messaging.

Requirements

• Strong written and verbal communication skills.
• Experience in marketing, communications, or a related field.
• Ability to analyze data and make data-driven decisions.
• Proficiency in social media management and digital marketing tools.
• Strong organizational skills and attention to detail.

Nice-to-haves

• Experience in higher education marketing.
• Familiarity with graphic design software.
• Knowledge of enrollment management processes.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.
• Professional development opportunities.