Copywriter - 579

$114,400 - $114,400/Yr

The Sage Group - New York, NY

Full-time - Entry Level

Remote - New York, NY

Real Estate

About the position

The Copywriter position at The Sage Group's client involves defining the brand's voice and ensuring consistent copywriting across various channels. This role is crucial for generating brand content that enhances customer engagement, drives sales, and builds brand awareness in the at-home fitness industry. The Copywriter will collaborate with marketing, design, and product teams to create compelling copy for digital media, emails, social media, blogs, and other marketing materials.

Responsibilities

• Clearly define and enforce the brand voice and execute across written media
• Write and/or manage creation of marketing copy, focusing on CRM
• Build strong working relationships with marketing, designers, web development teams, and studio/content teams to ensure copy direction is on strategy
• Collaborate effectively with other copywriters and designers on larger creative initiatives as needed

Requirements

• Copywriting experience in advertising and direct marketing
• Background in CRM; working knowledge of current trends, style, culture, and language of the fitness world
• Ability to think strategically about interactive design
• Experience working for brands in the sports/fitness lifestyle sector
• Strong conceptual skills with knowledge of how copy relates to art, design, graphics, and typography
• Online and social media fluency with curiosity to learn more
• Experience adapting voice and writing style across media, including email, display, and SMS
• Expert knowledge of promotion through effective direct response engagement practices
• Experience in developing direct response concepts, direct mail, and email marketing
• Ability to multitask, adapt, and prioritize under tight deadlines
• Outstanding written and verbal communication skills
• Excellent editing and proofreading skills
• Superb organizational skills with meticulous attention to detail

Benefits

• Remote work flexibility
• Competitive hourly compensation of $55/hr