Copywriter, Brand

About the position

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. We are looking for a Copywriter to join the Marcom advertising and creative team working across products like Apple Watch, iPhone, iPad, Mac, Vision Pro and more. In this role, you will be responsible for developing, presenting and crafting advertising and film deliverables for both digital and broadcast advertising spaces as well as keynote event films and other projects with global reach.

Responsibilities

• Work through the creative process and collaborate with an Art Director partner to build conceptual creative advertising work.
• Collaborate and ideate from concept development through creation, making globally award winning ideas for Apple campaigns.
• Write, review, and guide advertising and product campaign work.
• Present work to senior creative staff and product marketing managers.
• Collaborate with art directors to concept ideas.
• Work across teams to coordinate strategies and messaging for social media, online, retail, channel, events, advertising and new mediums of communication.
• Work with project managers and associate creative directors to ensure that schedules are accurate and realistic and that deadlines are met.

Requirements

• 7+ years of ad agency and/or design agency experience.
• Proficiency creating conceptual ideas for film and advertising.
• Demonstration of your creative writing craft through a portfolio or work samples.
• Industry experience crafting creative campaigns across film, digital and other media.

Nice-to-haves

• Clear, concise and strategic thinking.
• Ability to execute conceptual writing ideas across a variety of media forms with an incredible level of craft and attention to detail.
• Enthusiasm for and interest in producing content that ranges from single idea executions to both short and long form storytelling.
• Passion for the Apple brand and Apple products, and strong drive to create clear work that feels uniquely Apple.
• The ability to approach problem solving with tenacity and flexibility; see both the bigger picture and stay hyper-focused on getting the details right.