Copywriter, Brand

$115,000 - $173,000/Yr

Okta

Full-time - Mid Level

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

Okta is looking for an inspired Copywriter to join our growing internal studio and partner with our creative leads to bring our brand and marketing to life. Reporting into the Brand Creative Director, you will be challenged to ideate and problem-solve against key marketing briefs. You will help to craft and tell the Okta story through a variety of channels and mediums, always advocating for the brand and taking pride in beautiful, inspiring and consistent work. The right person for this role will be an inspired and passionate copywriter, and a highly-motivated individual that has the experience, ability and drive to manage multiple projects and work seamlessly with cross-functional teams across the company. In this role, you will work closely with Creative Leads and teams on conceptual development, ideation, and execution across key marketing briefs. You will create breakthrough copy, aligned to strategy and built to stand out, for the brand awareness campaign and other top-tier projects. Additionally, you will extend the brand's voice and tone while working with the brand team to create compelling examples and continuing to build out the brand guidelines to support any additional needs. You will review content and copy created within branded templates to ensure brand consistency and optimal impact, ensuring the consistency of the brand and the highest quality of copywriting across all projects. You will also develop messaging frameworks that meet project KPIs; test and iterate when necessary. Working cross-functionally with key marketing leads, you will present creative concepts and solutions against briefs. Furthermore, you will help to train internal teams to utilize the brand tone and voice for their individual projects and objectives. Developing a deep industry knowledge and a keen understanding of different audience types will be essential to write thoughtful and relevant copy across a variety of channels and mediums. You will help to establish and apply the Okta voice and tone across all work, guiding other writers and project owners on the voice and tone. This role requires you to create, concept, inspire others, and roll up your sleeves while bringing creative ideas to life; you should be able to deliver and receive feedback effectively.

Responsibilities

• Work closely with Creative Leads and teams on conceptual development, ideation and execution across key marketing briefs.
• Create breakthrough copy, aligned to strategy and built to stand out, for the brand awareness campaign and other top tier projects.
• Extend the brand's voice and tone while working with the brand team to create compelling examples and continuing to build out the brand guidelines to support any additional needs.
• Review content and copy created within branded templates to ensure brand consistency and optimal impact.
• Ensure the consistency of the brand and highest quality of copywriting across all projects.
• Develop messaging frameworks that meet project KPIs; test and iterate when necessary.
• Work cross functionally with key marketing leads to present creative concepts and solutions against briefs.
• Help to train internal teams to utilize the brand tone and voice for their individual projects and objectives.
• Develop a deep industry knowledge and a keen understanding of different audience types to be able to write thoughtful and relevant copy across a variety of channels and mediums.
• Help to establish and apply the Okta voice and tone across all work; ability to guide other writers / project owners on the voice and tone.
• Create, concept, inspire others, and roll up your sleeves while bringing creative ideas to life; you should be able to deliver and receive feedback.

Requirements

• BA or BFA in Copywriting or related field.
• Extraordinary writing skills.
• World-class portfolio of work.
• 5+ years experience in copywriting in a creative agency or client-side group; B2B / tech experience is a plus.
• 3+ years experience in marketing work with best in class portfolio.
• Hands-on expertise in developing creative solutions and campaigns across all mediums: advertising, film, websites, mobile and graphic design, Corporate ID, interactive, social campaigns, content marketing and events.
• Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization.
• Passion for copywriting, language, and creative direction.
• Experience managing marketing and editorial projects; experience in scriptwriting for video and voice a plus.
• Ability to think big while operating at the lowest level of detail.
• Self-starter while being comfortable working with teams, freelancers, agencies, and production partners.

Benefits

• Flexible work environment
• Diversity, Equity, Inclusion and Belonging initiatives
• Access to the best tools and technology
• Opportunities for social impact
• Dynamic work environment that empowers creativity and productivity