Copywriter, Brand

$115,100 - $216,900/Yr

Apple - Sunnyvale, CA

Full-time - Mid Level

Sunnyvale, CA

5,001-10,000 employees

Computer and Electronic Product Manufacturing

About the position

The Copywriter, Brand position at Apple is part of the Marcom team, which is responsible for overseeing Apple's consumer-facing marketing. This role involves developing and crafting advertising and film deliverables for various platforms, including digital and broadcast advertising, as well as keynote event films. The Copywriter will collaborate with creative teams to ensure the execution of engaging marketing experiences that resonate with Apple customers globally.

Responsibilities

• Write, review, and guide advertising and product campaign work.
• Present work to senior creative staff and product marketing managers.
• Collaborate with art directors to concept ideas.
• Work across teams to coordinate strategies and messaging for various communication channels.
• Ensure that schedules are accurate and deadlines are met in collaboration with project managers and associate creative directors.

Requirements

• Demonstration of creative writing craft through a portfolio or work samples.
• Industry experience crafting creative campaigns.
• 7-10 years of ad agency and/or design agency and film experience.
• Clear, concise, and strategic thinking.
• Ability to execute writing across film, digital, and other media with a high level of craft and attention to detail.
• High interest in producing content that ranges from single idea executions to both short and long form storytelling.
• Passion for the Apple brand and products.

Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Discounted products and free services
• Reimbursement for certain educational expenses, including tuition
• Discretionary bonuses or commission payments
• Relocation assistance
• Participation in Apple's Employee Stock Purchase Plan