Copywriter, Campaign Team, Google Devices and Services Marketing

$135,000 - $200,000/Yr

Google - New York, NY

Full-time - Mid Level

New York, NY

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

As a Creative in Marketing at Google, you will play a pivotal role in shaping the narrative and visual identity of Google products and services. This position requires a blend of creativity, strategic thinking, and collaboration, as you will work closely with a diverse team of professionals across various disciplines. Your primary focus will be on developing compelling campaigns that resonate with users and effectively communicate the value of Google's offerings. You will be expected to bring your expertise in writing, design, and experiential marketing to the table, ensuring that all creative outputs align with the Google Marketing brand and objectives. In this role, you will be responsible for conceptualizing and executing high-profile product launches and marketing campaigns. You will collaborate with creative leadership, designers, project managers, and external vendors to deliver innovative solutions that meet the needs of customers and the business. Your ability to navigate an ambiguous environment and communicate effectively with cross-functional teams will be crucial in driving projects forward. You will also be tasked with staying informed about emerging marketing trends and consumer behaviors, leveraging these insights to enhance campaign effectiveness and drive innovation. Your work will not only involve crafting compelling copy but also engaging in hands-on design and prototyping. You will be expected to lead by example, inspiring your team and partners to push creative boundaries and explore new ideas. The ideal candidate will have a strong portfolio showcasing their creative work and a proven track record of successful collaboration in a fast-paced environment. Ultimately, your goal will be to connect technology with users in meaningful ways, demonstrating how Google's products can solve real-world problems and enhance everyday experiences.

Responsibilities

• Drive creative excellence through the craft, a mindset of making/prototyping, with art and copy working together.
• Create and execute elegant and compelling campaigns for product launches and retail campaigns across a portfolio of products.
• Build relationships with cross-functional partners to ensure seamless integration of marketing efforts with overall business goals.
• Stay attuned to emerging marketing trends, technologies, and consumer behaviors, identifying opportunities to leverage these insights for competitive advantage.
• Deliver detailed execution and maintain a keen eye for detail, communicating ideas and expressing the rationale behind copy decisions.

Requirements

• Bachelor's degree or equivalent practical experience.
• 5 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
• A portfolio of creative work.

Nice-to-haves

• 8 years of experience as a writing creative at an agency or corporate environment.
• Experience with successful collaboration and cross-functional partnerships with global, regional, and local teams.
• Ability to demonstrate new thinking around storytelling and how it is weaved in through-the-line integrated campaigns.
• Ability to work in an ambiguous environment and communicate varying points of view to peers, cross-functional stakeholders, and executive leaders.
• A track record illustrating a multi-discipline foundation, with a strength in Copy.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• 401(k) matching
• Paid holidays
• Paid time off (PTO)
• Employee stock purchase plan
• Tuition reimbursement
• Professional development opportunities
• Flexible scheduling
• Wellness programs