COPYWRITER/CONTENT LEAD - US ENGLISH

Transperfect Legal Solutions - Boulder, CO

Full-time - Entry Level

Boulder, CO

About the position

We are seeking an experienced freelance Copywriter/Content Lead with a strong background in legal communications. This role involves creating various types of content aimed at enhancing organic performance and supporting paid media efforts, specifically tailored for the legal services sector.

Responsibilities

• Tailor marketing, product, and services copy specifically for the legal services sector, ensuring clarity and engagement.
• Create engaging content that addresses user needs, search intent, and questions based on keyword universe data and a provided content plan.
• Develop and manage high-quality content for various platforms, ensuring consistency in voice and style.
• Write website copy, landing pages, EDMs, social media posts, SEM content, newsletters, and blogs.
• Collaborate with the marketing and product teams to create content that aligns with brand and business objectives.
• Utilize GenAI tools to enhance productivity and streamline content creation processes.
• Perform quality checks on deliverables to ensure content is error-free.
• Generate ideas for new content themes and approaches.
• Ensure on-time delivery of all work undertaken.
• Proactively develop and expand the content plan once familiar with the brand and objectives.

Requirements

• High attention to detail.
• Excellent English language skills (US English).
• Demonstrated expertise in creating content for websites, landing pages, EDMs, social media, SEM, newsletters, and blogs.
• Experience in copywriting for the legal domain, focusing on marketing, product, and services copy.
• Proficiency in using GenAI tools to improve productivity across various content types.
• Experience with SEO tools and a solid understanding of data-led keyword research, competitor analysis, content optimization, meta data, and SERP best practices is highly preferred.
• Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
• Creative and strategic thinker with a keen eye for detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Minimum Bachelor's degree or its equivalent.

Nice-to-haves

• Experience with SEO tools and a solid understanding of data-led keyword research, competitor analysis, content optimization, meta data, and SERP best practices.